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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Target audience.

Campaign 149
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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. Fail to do so, and you’ll likely lose their attention.

Audience 153
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What Tech Entrepreneurs Could Learn from Chamillionaire

Both Sides of the Table

I had called on Chamillionaire from the audience and asked him to provide some views on how artists view social media, why they use it and where it’s heading. I’ve known Chamillionaire for a couple of years and I’ve never been at a tech event where he HASN’T upstaged everybody with his marketing insights.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. He considered pulling out of the event because he wanted to stay in “stealth mode&# and felt an event like this compromised him. It went down like a lead balloon.

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The Day In The Life Of Working As A Digital Marketer

YoungUpstarts

In any event, it’s always helpful to know what people do in their day-to-day jobs before changing professions. It’s different from traditional marketing because the digital component enables marketers to see real-time analyses of their campaigns so they can quickly see what’s working and where they need to pivot.

Marketing 264
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Love Your Communication Results

Rembrandt Communications

If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results. Then, think of creative ways to share this information with your audience. Your messaging is the key to success!

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4 Visual Strategies To Bring Your Marketing Efforts To Life

YoungUpstarts

That is why 80% of marketers have already incorporated visual assets in social media marketing campaigns. Marketers have realized that visuals offer a more immersive experience and trust them to engage audiences better than written promotional material. Imagine your audience casually scrolling Instagram and they come across your post.

Marketing 226