Up and Running

DECEMBER 14, 2016

Bplans and Palo Alto Software are strong supporters of entrepreneurs and small business owners. We work with like-minded partners who also want to help your businesses succeed by providing the best tools and content for the job. Our #1 email marketing provider pick for a startup or small business.

Email 60

Email Small Business Marketing Campaign 60

Women Entrepreneurs Can

FEBRUARY 2, 2024

In the digital age, businesses must constantly evolve their approach to connecting with their target audiences. Here, the use of connected TV advertising has emerged as a powerful tool for businesses to reach consumers more effectively and engage them more deeply. It enables you to make a mark in the TV advertising landscape.

Advertising 52

Advertising Small Business Campaign Audience 52

Up and Running

AUGUST 19, 2020

What does event marketing for small businesses look like moving into an uncertain future? First and foremost, effective event marketing for small businesses starts with thinking about the audience. Small business leaders are dealing with so much right now. Define your audience.

Small Business 154

Small Business Marketing Social Media Audience 154

crowdSPRING Blog

DECEMBER 14, 2016

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

SEO 48

SEO Search Engineer Small Business 48

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? 1: Fan Reach. Here’s the scoop-.

Metrics 76

Metrics Social Media Viral Technical Review 76

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Targeting the wrong audience. Know your audience.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

The Startup Magazine

JULY 26, 2017

Perhaps it’s the approach that has led them there; there have been many tales of successful small, independent businesses that have been approached, essentially for freebies in return for a post or a mention, usually on social media. Exposure is good, but especially as a small business, sales are what’s really important”.

Technical Review 62

Technical Review Social Media Campaign Metrics 62

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

Up and Running

DECEMBER 6, 2021

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Hearpreneur

JANUARY 19, 2022

11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Although your company's analytics are vital, simply investigating your own metrics is insufficient. Instead, you should monitor metrics for the whole sector. 19- Small businesses automation.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

Up and Running

AUGUST 31, 2021

Brand awareness is a marketing term that is used to describe the degree of consumer recognition of your business and/or product. From social media campaigns to PPC advertisements, there are many strategies companies use to promote brand awareness. Let’s say that you do a television campaign to promote your business.

Small Business 122

Small Business Social Media Campaign Search 122

Hearpreneur

APRIL 9, 2023

There are now more options than ever for solopreneurs and small businesses because of the proliferation of the gig economy and platform-based enterprises. The way we run SEO and PPC marketing campaigns is already changing because of new technologies like artificial intelligence (AI) and machine learning.

Technical Review 108

Technical Review Artificial Inteligence Technology Entrepreneur 108

Duct Tape Marketing

OCTOBER 11, 2023

It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement.

B2B 78

B2B Marketing B2C Community 78

Up and Running

FEBRUARY 20, 2017

If anything, my metrics looked better before I started ranking. Here’s a chart of what my metrics looked like during that time (I was ranking during September and October): This was definitely not the most encouraging sight, but data doesn’t lie. See Also: How a Small Business Can Compete With the Big Guys at SEO.

SEO 102

SEO Social Media Search Engineer 102

Up and Running

SEPTEMBER 2, 2016

When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. However, the process of actually setting up a Facebook marketing campaign can be confusing, as there really is almost too much information out there. How to create a Facebook Page for your business. What and when to post.

Small Business 98

Small Business Marketing Social Media Audience 98

crowdSPRING Blog

MARCH 25, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business.

Lean 98

Lean Channel Marketing Software Review 98

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? In fact, the first challenge is to build a strategy, put together a budget, and define measurement metrics. Pick a theme and a team for each and get started.

Marketing 240

Marketing Viral Channel Metrics 240

Up and Running

MARCH 4, 2019

Getting a small business up and running is hard work—there’s no easy way to rake in profits. Some small businesses struggle with lead generation because their level of effort and their desired outcomes aren’t aligned. Implementing a lead generation plan that can help your small business starts with four simple steps: 1.

Lead Generation 92

Lead Generation Small Business Campaign Email 92

crowdSPRING Blog

JULY 11, 2018

It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive. Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.

Marketing 62

Marketing Software Review Social Media Audience 62

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. Small business owners now see the value of investing in branding experts, business coaches, copywriters and designers who bring unique insight and talent to the digital marketing space.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

crowdSPRING Blog

JULY 11, 2018

It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive. Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.

Marketing 48

Marketing Software Review Social Media Audience 48

Up and Running

DECEMBER 20, 2016

There’s a tremendous amount of work that must go into social media marketing for it to be effective—and it’s often underestimated by business leaders. While it may seem obvious, it’s a step that’s often skipped by business owners and marketers alike as we’re scrambling to keep our content fresh. Define your social media metrics.

Social Media 60

Social Media Media Small Business Marketing 60

ReadWriteStart

MAY 24, 2018

Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “You We have to show actual versus perceived value,” Young says.

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

crowdSPRING Blog

MAY 19, 2013

Especially for small business, traditional print, radio, and television advertising is out of their reach financially. And for many businesses trying to reach an increasingly distracted, overwhelmed, and fragmented audience has become more difficult than ever. Learn from the best.

Small Business 96

Small Business Social Media Marketing Lean 96

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. The cornerstone of any business is that LTV > CAC. Most campaigns can be optimized to increase conversion rates and lower costs.

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

JULY 3, 2018

It provides unlimited resources and tools to help them implement, measure, track, regulate, and evaluate their marketing campaigns. Google’s Keyword Planner is a free and effective tool for small businesses. Use it to find the most searched topics and areas of audience interest. Content Research and Content Marketing.

Social Media 221

Social Media Startup SEO Analytics 221

ConversionXL

OCTOBER 26, 2022

billion monthly active users, there’s a sizable audience to grow your business, whatever your target demographic. Her first video about starting a business got 15K views, which resulted in 10 orders. The question to ask yourself is: What does my audience find entertaining? The remaining 11% of the user base is over 50.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. Today’s audiences can smell a gimmick.

Campaign 109

Campaign Social Media Audience Channel 109

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

The Startup Magazine

OCTOBER 3, 2019

No business can survive without an online presence today. Hence, investing in digital marketing is not optional whether you run a startup, a small business or an enterprise. Decide whether you want an in-house team or would prefer to hire a digital marketing agency to handle your campaigns.

Marketing 100

Marketing Algorithm SEO Audience 100

Duct Tape Marketing

NOVEMBER 10, 2021

John Jantsch (13:33): So did the duct tape marketing podcast is brought to you by Sendinblue and all in one digital marketing platform, empowering small businesses to build stronger customer relationships through end to end digital marketing campaigns. Betty said, you know, what is our new metrics for productivity?

Software Review 100

Software Review Networking Sales United States 100

crowdSPRING Blog

OCTOBER 30, 2018

If your small business brand isn’t healthy, neither is your business. That’s because the health of your brand impacts both consumer awareness of your business and your bottom line. It is a key factor in the success and prosperity of all businesses and nonprofits, regardless of their revenues.

Small Business 55

Small Business Metrics Social Media Audience 55

Duct Tape Marketing

MAY 26, 2016

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing. Putting a small business on the social media map involves using data to pinpoint and engage specific audiences with appropriate content. Small businesses can benefit from Social Mention’s price.

Analytics 45

Analytics Small Business Social Media Marketing 45

Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started. Let’s get started. What is PPC?

PPC 81

PPC Small Business Management Advertising 81

Duct Tape Marketing

JUNE 13, 2013

Independent reports from inbound marketing experts indicate that webinars can significantly boost your expert status, build meaningful and engaging relationships with your customers, and turn your audience into high converting prospects. Estimate Audience Response. Targeting metrics. Your current blog and email subscribers.

SMS 65

SMS Audience Email Metrics 65

YoungUpstarts

SEPTEMBER 16, 2020

While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. Image courtesy of Omnisend. .

Marketing 179

Marketing SMS Campaign Channel 179