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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). and SVP, Branded Content & Audience Creation at nitetime.net. He graduated from Stanford University and from the University of Pennsylvania Law School.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant. What about Acadia National Park? Or Monroe, Montana? You can find ours here.).

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4 Tips For A Successful Crowdfunding Campaign

YoungUpstarts

With more campaigns being posted every year, competition is fierce, and campaign owners are fighting for a piece of the pie. There’s no other way to get this up close and personal with your target audience. The text you use throughout the campaign should supplement your video, providing a deeper context.

Campaign 100
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Why It’s Time to Embrace a Real CRM Tool for Your Business

Duct Tape Marketing

When you acquire new prospects, upsell existing customers, add new products and services, or begin a new outreach campaign, these tools are designed to meet you where you are and then keep pace as you broaden your horizons. CRM tools are designed to grow with your business.

Seattle 77
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

You might then decide to start an affiliate marketing program to help you reach new audiences. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

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8 Ways to Help Your Tweets Go Viral

Up and Running

It’s the dream of every business to have a social media campaign that goes viral. University of Pennsylvania assistant professor Katherine Milkman disagrees with the randomness theory of tweets, however. If you don’t offer compelling content on the other end of the retweet link, then your Twitter campaign will end quickly.

Viral 97
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Is Emotion Necessary To Make More Sales?

ConversionXL

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Overall, the campaign would involve a lot of text. As it turns out, yes. Scientific proof on that in a bit). image source.

Sales 126