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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

To get the data we need, we’re going to send surveys out to two distinct audiences (one survey each): AUDIENCE #1: Your Customers. AUDIENCE #2: Your Website Visitors. Note that the popup invite copy for this survey includes a headline that says “Calling all {{ product-related identity }}!”. Whom to survey?

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. And different types of hashtags reach different audiences – accomplishing different goals for your business. This will ensure that your content reaches your most valuable audience. What is hashtag marketing?

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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. For example, for L'Oreal: Search data is also disappearing from these tools.

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