Audience Campaign Redemption 
crowdSPRING Blog
JULY 8, 2012
This doesn’t mean that various newsletters, marketing campaigns, and other communications don’t slip into my work email, it just means that I try hard to limit those and will not hesitate to clink ‘unsubscribe’ when necessary. Here are 5 best practices to consider as you launch your own email campaigns.
ConversionXL
AUGUST 24, 2015
Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Moreover, it sheds light on whether your gamification techniques are too costly. Reward Structures. Several reward structures exist.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Up and Running
AUGUST 2, 2012
Now that we got that out of the way, I’m sure you are asking yourself, “ How can I use SMS to deliver relevant marketing messages directly to a pre-engaged audience?” In short, SMS really shines when it is used to support an existing marketing campaign. We include an expiration date so we can control the redemption.
Up and Running
AUGUST 11, 2016
By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. Using Instagram, they created the “Endless Table” campaign. Multi-channel loyalty works in the same way.
Duct Tape Marketing
OCTOBER 27, 2017
Online marketing, as the name suggests, requires your audience to be online. It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. Winners were publicly awarded, drumming up more interest in participating in similar campaigns.
ConversionXL
OCTOBER 30, 2019
Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Choose the right audiences. Or maybe one gets mostly organic search traffic while the other is a non-indexed destination for paid social campaigns. Reactivation. Maybe they haven’t logged in for a couple weeks.
Occam's Razor
DECEMBER 9, 2013
Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).
Expert insights. Personalized for you.
94 
Let's personalize your content