Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently.

Analytics 119

Analytics Web Metrics Channel 119

ConversionXL

MAY 27, 2022

For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. This is a good lead generation strategy. ROI on marketing-sourced revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. He explains the nuances of LinkedIn’s advertising tools, the importance of targeting the right audience, and how to create compelling ad content that resonates with professionals.

B2B 91

B2B Campaign Audience Advertising 91

ConversionXL

OCTOBER 7, 2013

Blah blah, write a compelling headline , know your audience , be persuasive , find your unique selling proposition , keep copy clean, blah blah blah. If you go back to the “ effective drip campaigns ” article, you’ll find a graph where Perry Marshall nearly doubles how much a visitor spends by using email auto-responders.

Technical Review 113

Technical Review Software Review Conversion Sales 113

ConversionXL

NOVEMBER 3, 2020

Blah blah, write a compelling headline , know your audience , be persuasive , find your unique selling proposition , keep copy clean, blah blah blah. If you go back to the “ effective drip campaigns ” article, you’ll find a graph where Perry Marshall nearly doubles how much a visitor spends by using email auto-responders.

Technical Review 117

Technical Review Software Review Conversion Sales 117

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Pick the two or three that are gonna be most actionable, that where your audience is the most, and be great at those.

Social Media 95

Social Media Media B2B B2C 95

Duct Tape Marketing

MAY 2, 2024

John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. We work with clients at my marketing agency, so telling their stories of their brands and marketing campaigns and really getting deep into the founder's story. (10:06):

SEO 90

SEO Search Generative AI Engineer 90

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. It had oversight from the president, and that community organized the Save Harley campaign. It's a one-way communication.

Community 67

Community Kuwait Cofounder Bootstrapping 67

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? Developing and deploying content in a way that’s consistent with how your audience finds their information is an important step in increasing your content marketing ROI. Stiff Avatars versus Organic Audience Research. Asking The Right Questions to Build Deeper Audience Profiles.

Audience 159

Audience Framework Community Search 159

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? And so it puts new pressure on the kinds of stories that we tell and the way that we write to engage an audience.

Charlotte 97

Charlotte Audience Technical Review Chicago 97

ConversionXL

JANUARY 4, 2016

The difference is in knowing whether the site is being visited by the right audience. This could easily be further segmented into brand campaigns that you may be running in specific channels or for specific services. Relevant Site Traffic. Relevant site traffic is very different from plain old site traffic.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

FEBRUARY 22, 2017

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

Curation 63

Curation Lead Generation Technical Review Email 63

Duct Tape Marketing

DECEMBER 4, 2018

When you acquire new prospects, upsell existing customers, add new products and services, or begin a new outreach campaign, these tools are designed to meet you where you are and then keep pace as you broaden your horizons. CRM tools are designed to grow with your business.

Seattle 76

Seattle Technical Review Pennsylvania Conversion 76

The Startup Magazine

SEPTEMBER 9, 2024

Discuss each point, maybe bring in an expert or two, and voila, you’ve got ear candy for your audience. This not only breathes new life into your posts but can also turn a pretty profit if your audience is keen to learn. Email Series Take a series of related posts and turn them into an email campaign or a newsletter series.

Syndicate 158

Syndicate Syndication Social Media Audience 158

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. So the other variable that we can try to increase is the conversion rate for each campaign, and the conversion rate to trials.

Metrics 55

Metrics Design Entrepreneur Startup 55

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Conversion Campaign 138

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

The Startup Magazine

JANUARY 5, 2020

It offers a structured approach to creating and implementing highly-customized marketing campaigns. Since there are fewer targets in most ABM programs, campaigns and offers should deliver high conversation rates. This is because most of them don’t register for webinars/white papers or respond to unsolicited emails.

Marketing 99

Marketing Campaign Demand Conversion 99

www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. Email Keeps Your Audience Warmed Up. ” (P.S. May 31, 2012 at 10:52 am. #.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Create Conversion Goals in Google Analytics.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” This is a tool, List.ly

Marketing 72

Marketing Social Media Sales Media 72

YoungUpstarts

SEPTEMBER 10, 2015

They help you reach out to prospects and customers with a personalized message that resonates with the target audience. One great way to kick off an event marketing strategy is to partner with a company that has a similar target audience and jointly host an event. Effective marketing initiatives are designed with this purpose in mind.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

crowdSPRING Blog

FEBRUARY 10, 2010

Technical (documentation, manuals, white papers). Need to develop an easy to read product manual or compelling white paper? Let our community of writers help you develop a presentation your audience will remember! Tap into our community of writers. Presentations. We’ve all sat through boring presentations.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

crowdSPRING Blog

JANUARY 31, 2011

Here are some tips and resources that we leverage, utilize, or otherwise live by in our own PR efforts: Know your audience. It is critically important that you understand your audience, whether these are your own customers (or potential customers), magazine writers, academics, or influencers of other stripes. Illustration: Eric (a.k.a.

Public Relations 130

Public Relations Small Business Lean PR 130

Duct Tape Marketing

AUGUST 8, 2014

For example, if your social media campaign begins with three tweets per day and you begin to build an audience on this strategy, that audience is going to expect to find tweets three times a day. Along the same lines, if you only tweet once or twice a week, you may build an audience that prefers a sparse style.

Programming 76

Programming Social Media Audience Media 76

Duct Tape Marketing

OCTOBER 3, 2013

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure.

Media 74

Media Social Media Advertising Audience 74

ConversionXL

MARCH 17, 2016

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. A good nurturing campaign will educate and stay in touch with leads on a consistent schedule. A white paper.

Campaign 90

Campaign Email Clickthrough Audience 90

Duct Tape Marketing

MAY 30, 2017

Content marketing can be defined as “a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience who, in turn, will drive profitable customer action.” Any form of content can be a part of your content marketing campaign.

Marketing 71

Marketing Distribution SEO Channel 71

Duct Tape Marketing

FEBRUARY 13, 2024

This post will walk you through shifting your mindset from selling to solving, and crafting messages that resonate with your target audience. One of the biggest advantages of speaking is the ability to get in front of a large audience in a short amount of time. Ditch the business cards. This journey begins with segmentation.

Lead Generation 93

Lead Generation Social Media Audience Email 93

Duct Tape Marketing

JUNE 1, 2017

Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Set up a marketing campaign that schedules friendly reminders about the products they left behind. All email marketing campaigns begin by asking for the prospect’s name and email.

Email 70

Email Customer Marketing Campaign 70

Duct Tape Marketing

FEBRUARY 14, 2017

The content you repurpose needs to be high-quality content from your past that will always be relevant to your audience. Keep in mind that the goal is to make the content fresh and appealing enough to expand your audience. Take pieces of your content and turn them into a an email campaign that is easy for your readers to consume.

Audience 67

Audience Video SEO Analytics 67

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). Key phrases (not just words) that each have much less competition (and will likely deliver more relevant audiences). Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

JANUARY 1, 2019

Once you’ve identified those leads that are worth approaching, you can begin to use your marketing automation tool to create an effective email campaign. Marketing automation tools allow you to segment your audience so that you can send specific messaging to different groups of people based on their attributes and interests.

Customer 78

Customer Marketing Email Channel 78

Duct Tape Marketing

AUGUST 29, 2017

In order to map out your customer journey, you must understand who your audience is, and I mean really understand their wants, needs and pain points, as well as the types of questions they’d ask themselves before they even seek a solution like yours. White papers. Blog content around specific topics. Social media.

Developer 68

Developer Customer Social Media Video 68

Duct Tape Marketing

DECEMBER 25, 2018

Maybe that’s asking your marketing team to create white papers that address concerns prospects often mention to your sales team. Using audience segmentation tools to target your happiest customers with offers to join your referral marketing campaign is a great start.

Sales 73

Sales Sales Cycle Architecture Aggregator 73

ConversionXL

OCTOBER 30, 2021

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140

www.foliomag.com

JULY 31, 2012

Audience Development. White Papers. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. 07/25/2012.

Social Media 40

Social Media Rhode Island Media South Dakota 40