Audience Canada Social Network Warrant 
mashable.com
OCTOBER 11, 2011
Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. In fact, an interesting study, infographic or other data sometimes warrants its own pitch.
www.chubbybrain.com
SEPTEMBER 28, 2011
The thesis of our current business model (startups are all about testing theses) was that there was a need for video producers and content owners to make money from their videos, and that they could do that by charging their audience. We found both sides of that equation didn’t really work. Post-Mortem Title : Leaving IonLab.
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