Audience Canada Vertical Warrant 
mashable.com
OCTOBER 11, 2011
Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. In fact, an interesting study, infographic or other data sometimes warrants its own pitch.
www.chubbybrain.com
SEPTEMBER 28, 2011
The thesis of our current business model (startups are all about testing theses) was that there was a need for video producers and content owners to make money from their videos, and that they could do that by charging their audience. We found both sides of that equation didn’t really work. And they’re largely right.
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