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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. Segmentation by Audience. Segmentation by Need.

Campaign 111
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. represent themselves visually speak to a much larger visual preference about the audience you’re trying to target. The question is – how? Otherwise you’re out.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

I’ve got to do something different in Tumblr than I do in Facebook because the audience is different. The team over at Post-Planner experimented with a post that said “good-morning” to their Facebook audience at 7 a.m. It comes down to understanding how the channel actually operates—not how you’d like it to operate.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads. Does the funnel begin on the clickthrough to the site? Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. Isn’t it a bit daft to think of conversion as a series of linear steps that occur during a single visit?

Analytics 113
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (01:59): So Google just today announced that 40% of their audience, younger audiences don't even come to Google search anymore because they prefer the visual nature of TikTok. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. Get Semrush.

Search 94
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How to Optimize Videos for Conversions

ConversionXL

Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Example: Whiteboard Friday. via a form.

Video 48
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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link. Are you steadily growing your audience?