ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Your customers want different things. Product development.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. Most of your audience arrives on your site aware of what they need to fix. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Should” can look damn good.

Analytics 161

Analytics Acquisition Channel B2C 161

Transformify

OCTOBER 26, 2019

These sub-goals differentiated our employer brand. To promote our Employer Brand, we used both online and offline media channels and followed certain steps to achieve the best results. A target audience segmentation. In our case, the target audience comprises of web-developers, designers and business developers.

Developer 49

Developer Differentiation Channel Audience 49

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Even more interesting are businesses that create network effects like marketplaces or social networks.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 94

Email SMS Marketing Channel 94

The Next Web

FEBRUARY 1, 2014

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. Much like networking online today, it’s important to test different techniques to see what works best for you and what resonates well with others. Facilitate networking opportunities. It’s a virtuous circle.

Leadership 146

Leadership Marketing Social Media Audience 146

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. Furthermore, we are noticing a shift in the type of video content audiences are searching for and consuming.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] 3:23] As CMO, how do you look at the customer journey? [5:26] Yes, it has.

Marketing 75

Marketing Differentiation B2C PR 75

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Debbie is also a proud member of the DTM network for the last 3 years. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Marketing Podcast with Debbie Howard.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses?

Audience 88

Audience Revenue Distribution Differentiation 88

Duct Tape Marketing

FEBRUARY 23, 2022

John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the Salesman Podcast, hosted by will Barron brought to you by the HubSpot podcast network. So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? So, so what's been your history.

CPA 93

CPA Technical Review Hosting Audio 93

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

Hearpreneur

JULY 7, 2023

Effective PR allows businesses to build strong relationships with their target audience, stakeholders, and the general public. I've secured media coverage and press releases with top publications, as well as engaging on social media channels to get the word out about what I do. Thanks to Brian David Crane, Caller Smart, Inc. ! #6-

PR 118

PR Public Relations Entrepreneur Reputation 118

Duct Tape Marketing

DECEMBER 28, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, necessarily. I've recent episode, he talked about how much time you need to spend prospecting.

Audio 51

Audio CPA Technical Review Hosting 51

ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. So when a potential client thinks, “I need someone to come in and work on my site,” who will they respond to better: the one with a big audience and lots of social proof or someone that no one has heard of?

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

OCTOBER 6, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by the MarTech Podcast, hosted by Benjamin Shapiro, brought to you by the HubSpot Podcast Network. One thing I would say differentiates us is that we're actually called, often referred to as a kind of the most professional virtual office.

Audio 87

Audio Cofounder Jordan Video 87

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. I've recent episode, he talked about how much time you need to spend prospecting.

Community 82

Community Framework Advisory Board Viral 82

Up and Running

APRIL 3, 2017

What differentiates you from competitors? Finally, understanding the personality profile and skills needed to succeed in your business will help you target the right audience on social media. Step 2: Choose the right social media channels. When it comes to recruiting on social media, not all channels are created equal.

Social Media 96

Social Media Employee Media Hiring 96

Duct Tape Marketing

APRIL 14, 2024

This might involve conducting market research, analyzing your target audience, and identifying key metrics to track your progress. Your fractional CMO should lead this process, working with your team or your leadership and their implementation team to identify the most effective tactics and channels for reaching your target audience.

Hiring 79

Hiring Leadership Differentiation Cost 79

The Startup Magazine

JUNE 20, 2023

From building a strong brand and network to leveraging digital marketing and providing exceptional customer service, these tips will provide you with actionable strategies to take your real estate business to new heights. Network effectively Networking plays a crucial role in growing your real estate business.

Technical Review 149

Technical Review Social Media Networking Differentiation 149

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Online Audiences and Marketing Messages. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

The Startup Magazine

JULY 11, 2024

This knowledge can help you differentiate your nonprofit and avoid common pitfalls. Utilize various channels, including social media, email marketing, and public relations. Leverage Social Media: Use social media platforms to connect with your audience, share updates, and engage with supporters.

Social Media 128

Social Media Public Relations Programming Business Plan 128

Austin Startup

APRIL 25, 2017

This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.”

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which sources drive the most traffic to your website from your target audience? Which channels have the best engagement? Our advantages were almost all network-driven. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

DECEMBER 13, 2018

As it turns out, those caps represent a fraction of overall value—like differentiating a presidential suite from a standard room based on square footage. Integrations with a wider range of ad networks. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Farina walked me through each.

Analytics 126

Analytics Cloud Audience Campaign 126

YoungUpstarts

NOVEMBER 19, 2013

the answer is clear: It’s a professionally geared site that’s focused on the quality, rather than the quantity, of its users — meaning that it’s fertile ground on which to find and develop meaningful networking connections. You’ll have plenty of other areas in your profile where you can differentiate yourself.

Search 198

Search Los Angeles Social Media Networking 198

Startup Lessons Learned

SEPTEMBER 22, 2008

But because paid traffic is fundamentally a bidding war, its important that you have a differentiated ability to monetize customers better than other people who are bidding for the same traffic. Otherwise, your CPA will get driven up close to or exceeding your LTV, and you cant grow profitably anymore. This has led to exponential growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

MAY 12, 2013

The first component Contrast (C) can be understood as the differentiation, positioning and unique value proposition of the idea. Exposure (E) talks about how often you truly connect to your network. To prevent over-saturation, seek to understand what your audiences truly want and customise your content for each channel.

Social Media 133

Social Media RSS Curation Media 133

Duct Tape Marketing

SEPTEMBER 27, 2018

This is Duct Tape Marketing’s point of view and our key differentiator. If you don’t understand the value that your business can bring to each engagement, it’s nearly impossible to select the tactics you should use to reach your audience. This is Duct Tape Marketing’s point of view and our key differentiator.

Marketing 64

Marketing Social Media Conversion Early Stage 64

Brandanew

JULY 9, 2015

And then share this with your audience. Standing our and being differentiated as a brand is not simple. Why you need an expert to help you stand out: Experts come with their own networks, experiences and ideas from an outside-in perspective. The Internet is full of noise: . What should our engagement and traffic benchmarks be?

Marketing 100

Marketing SEO Metrics Agile 100

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

FEBRUARY 2, 2023

Questions I ask Mark Schaefer: [2:03] What’s the difference between community and audience/customers? [3:45] That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] It's an audience and that's fine. I look, I owe a lot to my audience. So to speak.

Community 84

Community Marketing Audience Networking 84

Duct Tape Marketing

JUNE 16, 2022

John Jantsch (05:19): So one of the things I've talked about a long time is that having a real point of differentiation, one that matters to the client can be a way to almost make your make competition irrelevant. Certainly one is a differentiator. So that's where the mindset, the weed mindset comes from. So you have to have right.

Technical Review 77

Technical Review Naming Networking Washington 77

Duct Tape Marketing

SEPTEMBER 18, 2024

Key Takeaways The senior living industry is booming: With the aging population driving demand, senior living marketers must differentiate themselves from the crowded market. Debbie's also, by the way, a member of the Duct Tape Marketing Consultant Network. So we've known each other a long time. Welcome to the show, Deb.

Marketing 71

Marketing Technical Review Differentiation Sales 71