Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Duct Tape Marketing

MAY 8, 2024

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. Even prior to generative ai, we had content farms where people would just generate crappy low quality content. Alan (09:16): Exactly.

Lean 93

Lean Technical Review ChatGPT Search 93

VC Cafe

NOVEMBER 11, 2024

However, keep in mind that your friends may not be your target audience, so don’t get discouraged if they’re not interested. Go where your target audience hangs out: This is the most popular and effective strategy. Find out where your target audience spends their time online and offline, and get in front of them.

B2C 88

B2C Viral Social Media Community 88

Ben's Blog

JUNE 3, 2024

Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. This is one of the reasons why many of the first B2B GenAI use cases were for marketing!)

Software 84

Software Sales Marketing Vertical 84

Duct Tape Marketing

JUNE 19, 2024

Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing.

Video 94

Video Audience Social Media Conversion 94

Duct Tape Marketing

FEBRUARY 7, 2024

I was the first music director for a channel called The Loft. So it's specifically regenerative AI and text generative ai, which is where I live. All other generative AI doesn't know you in any way and can never give you results that are essentially really meaningful. And my co-founder teases me.

ChatGPT 96

ChatGPT Generative AI Social Media Campaign 96

VC Cafe

JANUARY 8, 2025

Startups can develop solutions that generate optimised product listings, including descriptions, images, and videos, and A/B test them to improve conversion rates. They also suggest using AI to crawl marketplaces, identify trends, and provide recommendations for new products or untapped audiences.

Startup 167

Startup Software Review Technical Review Metadata 167