Remove Audience Remove Channel Remove Networking
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). We like sight, sound & motion. And global.

Video 339
article thumbnail

A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

A positive reputation also contributes to business goals (such as growth, leveraging social proof , and network development). Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This network isn’t mutually exclusive with building an audience of customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

SEM 379
article thumbnail

Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

The industry finally has one of their own at the helm of the largest YouTube network. My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). The media world now has its own leader running the largest YouTube multi-channel network startup.

Video 320
article thumbnail

17 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

Networking in business helps you reach more clients and more importantly, share your lessons and successes with other business owners. Of course, they’re various other ways you can benefit from networking. Here’s how entrepreneurs and business owners leverage networking in their businesses. #1- 1- Begin conversations.

article thumbnail

The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. If audiences liked your music then you had to sell them physically at Tower Records or similar. They own the audience and that is enormous asset to leverage, but more on that in a moment.

Media 302
article thumbnail

Retail 4.0 – Tips If Your Retail Business Is Struggling

YoungUpstarts

This will allow smaller retail companies to reach new channels of customers. is being able to find new customers through a digital network. You want to be able to use social media as a way to connect with your audience. to your advantage to reach new audiences and increase your sales when the economy starts to increase again.