Duct Tape Marketing

DECEMBER 5, 2024

Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success. And he has addressed audiences worldwide, including FedEx, Microsoft, and Chick-fil-A, known for blending humor. The audience was dentists.

Audio

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Internet

Duct Tape Marketing

APRIL 9, 2025

Think about what your audience is trying to solve, not just what they’re curious about. And you're trying to understand how the answers are being presented, whether it be visually. Prasanna Dhungel (03:42.264) Folks like us are moving to newer channels to discover, right? know, you get a lot of visibility.

SEO

Steve Blank

OCTOBER 24, 2017

Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.) all had the gift/curse of a visionary CEO – they could see the future as clearly as others could see the present. The founders.

Founder

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Are we able to create incrementality across channels?

PPC

Hearpreneur

SEPTEMBER 22, 2021

maybe not a mainstream pick, the lessons I have learned from them in communication, presentation, and overall effectiveness is invaluable. From their SEO blog which really breaks SEO down to a routine level, to their YouTube channel which provides individuals with a chance to learn the ins and outs of SEO there is a lot to learn from them.

Technical Review

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Ask: What resonates with the target audience?

Equity

ConversionXL

AUGUST 18, 2021

The best demos know they’re talking to the right audience. This will make your audience comfortable since they’ll have clear expectations of where you’re headed. Repeat your takeaways to drive the point home before you end your presentation.”. This demo works because it knows its audience. Pre-qualified leads.

Product

crowdSPRING Blog

OCTOBER 10, 2018

According to Larry Kim, founder and CEO of MobileMonkey, “Facebook Messenger chatbots are the #1 growth marketing channel for the next +5-10 years.” Facebook Messenger can segment your audience. Since this is a unique channel, talk like you would with a friend. These ads direct users to message your Facebook Page.

Marketing

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. If your company isn’t properly aligned, work on opening channels of communication and data sharing. Step 3: Analyze your audience to build strong connections.

Customer

ConversionXL

SEPTEMBER 9, 2020

Identify your target audience. If you don’t have an established target audience, dig deep here. Take the time to identify your online target audience and get intimately familiar with their desires and pain points. You can also just keep the summit sessions free forever and use the summit as a lead magnet to grow your audience.

Hosting

Hearpreneur

NOVEMBER 9, 2022

With the power of AI, we can present our customers with precise estimations of how much a home can rent. 22- Engaging with a larger audience. Using social media platforms like Facebook, Instagram, and YouTube, these businesses can engage with a larger audience and reach more people. Thanks to Todd Ramiln, Cable Compare ! #2-

Technical Review

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

SEO

ConversionXL

AUGUST 30, 2018

A generic presentation about how Apple or some other company has a great user experience program (or worse, a presentation showing all the bad user experiences in the world), won’t convince anyone of doing anything different. Host informative lunch-and-learns to present user research best practices and highlight novel findings.

Design

ConversionXL

AUGUST 4, 2020

Start by researching your options on Google and follow the paths presented to you. Simple to test means: Something that doesn’t require any special targeting or audience segmentation. The general flow of the session is as follows: Present the research-backed problem and hypothesis. Ask each person to present their best idea.

SQL

Hearpreneur

DECEMBER 8, 2019

This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. Photo Credit: Adam Rossow.

Entrepreneur

Duct Tape Marketing

JULY 14, 2022

How do you scale a live webinar or a presentation that, you know, works for you? And I think like when you're specing a business or a product like this, you have to make those decisions to think what is the audience you wanna attract? Build, manage, and measure campaigns —across all channels — faster and easier. Get Semrush.

Technical Review

ConversionXL

APRIL 21, 2020

It’s usually worth the effort in the end, especially when you can customize the social proof to the channel or audience, but it’s harder than it appears and takes time. Resources to get it done : 4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions The Presentation of Your Value Proposition Matters [Original Research].

eCommerce

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The influencer is gone, the community is gone because it's not a community, it's an audience. So that is the third thing.

Community

YoungUpstarts

OCTOBER 15, 2018

They strategize and have a plan for their social media channels. They have taken the time to understand what’s important, interesting, and entertaining to their audience. Below are examples of what an effective social media plan for your business will address: The audience needs and expectations on each platform your company uses.

Social Media

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Audiences, Relationships, and You(Tube). Not even close.

Analytics

YoungUpstarts

JANUARY 3, 2019

First and foremost, every new business will require a high-quality website as this is how you present your brand to the digital world. Social Media Channels. It is all well and good having a high-quality website, social media channels and an app, but this will get you nowhere without high-quality marketing. Marketing Campaigns.

Startup

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. And that stigma has been present up until very recently, actually. So there's a large buried entry. Um, so yeah.

Audience

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising

The Startup Magazine

JULY 9, 2020

It opens up a plethora of channels such as social media , email marketing campaigns, etc that can be utilized to make an ever-lasting impression and increase revenue. This is where you need to be if you really want to understand your audience. However, the internet has emerged as the most profitable tool for digital marketers.

Customer

Up and Running

SEPTEMBER 14, 2021

To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Focusing your content to cater to the taste of your chosen niche market will hook them more than general topics that cover a wider audience. Nurture relationships.

Sales

ConversionXL

NOVEMBER 10, 2020

The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take? Breaking content out of the linear funnel. Choosing what to talk about.

Agile

ConversionXL

AUGUST 5, 2021

Conducting this exercise achieves two things: It allows you to clearly visualize how customers interact with your brand, presenting opportunities to automate each stage of the journey It helps you develop more engaging, delightful customer experiences. Marketing requires a multi-channel approach.

Software Review

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media

YoungUpstarts

SEPTEMBER 12, 2017

Targeting The Target Audience. It brings with it, the ability to interact with different stakeholders while also presenting personalized content. Drupal’s integration capabilities help the website to serve as a central content management system integrating with other social media channels. Easy Content Translation? Bottom Line.

India

ReadWriteStart

JULY 2, 2022

Since there are a lot of office workers and not everyone can afford to go to a cafe for lunch, you will quickly gain a loyal audience and strengthen your position in the market. An important thing to invest in is a website or an application to tell about your services and present all the menus. Online Trading.

Cost

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Executed well, advertorials provide value to the target audience while also selling a product or service. Find the right site for your target audience. A loophole to get past ad blockers.

Technical Review

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. If they like what they see in the executive summary, they’ll often follow up with a request for a complete plan, a pitch presentation, and other data about your business. Positioning. Social Media.

Business Plan

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product

Up and Running

OCTOBER 4, 2017

But if you’re considering setting up a tech startup right now, you should know that it still presents a huge challenge. Smart startups first delve into an in-depth market analysis where they learn more about their target audience and its pain points. In fact, 75 percent of venture-backed startups fail. .

Startup

ConversionXL

MARCH 28, 2019

You need people to come and test it, review it, and publish their comments on Product Hunt and other channels. Share explainer videos on YouTube, on your website, and on other social media channels. You’ll need screenshots to present your product and to use for tutorials and related articles. three months of free access).

Campaign