Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. People wanna get on the speaking circuits for whatever, you know, industry or vertical they're in.

Audience 98

Audience Revenue Distribution Differentiation 98

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I think about how the audience might react and whether if I were in the audience I would be intrigued. Were they vertically integrated ? They use audience reactions to refine their craft.

Technical Review 356

Technical Review Framework Audience Media 356

VC Cafe

MARCH 1, 2024

AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Hearpreneur

JANUARY 22, 2023

#14- Brands will prioritize vertical video marketing Photo Credit: Austin Armstrong The number 1 trend for 2023 digital marketing will be brands making vertical video marketing a top priority. Vertical videos let potential customers Know, Like, and Trust brands faster, which can increase their reach.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

MAY 3, 2021

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Grow your SEO business by specializing in your verticals. But alongside this, you should also improve your accompanying digital channels too.

SEO 147

SEO Vertical Metadata Forecast 147

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

OCTOBER 14, 2021

Brand awareness metrics should also be broken down by segment, to understand which audiences your messaging is resonating with most, and to identify areas for improvement. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Take AirHelp , an air passenger rights advocate.

Metrics 157

Metrics Marketing Campaign Audience 157

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example.

Advertising 100

Advertising Application Development SEO Channel 100

Up and Running

SEPTEMBER 2, 2020

Depending on who you partner with, this could be an entirely new complementary audience or an expansion of the market you already serve. Pixar was at the forefront of 3-D animation and storytelling but had no knowledge of the movie industry or distribution channels. Focus on companies outside of your industry or vertical.

Small Business 153

Small Business Reputation Partner Distribution 153

ReadWriteStart

OCTOBER 27, 2011

The 1M/1M Channel on Stanzr. And, as we brainstormed with today's audience, they suggested other excellent use cases, including one for product managers to discuss feature-function priorities with customers and prospects. Taariq Lewis, the founder of Voluble, is a 1M/1M premium entrepreneur. I thought that was brilliant. PTA Portals.

Entrepreneur 116

Entrepreneur San Francisco Technical Review New Jersey 116

ConversionXL

OCTOBER 19, 2021

The sheer size of Facebook means there’s likely an audience for any product. Defined audience. Define your audience. A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Strong goals. Competitive analysis.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

SEPTEMBER 17, 2021

Today’s audiences can smell a gimmick. However, because the company’s brand strategy is rooted in empowering its audience and building community, it was able to apologize and move forward without significant loss. All of your messaging should be cohesive so that it never waters down your brand or confuses your audience.

Campaign 109

Campaign Social Media Audience Channel 109

Hearpreneur

DECEMBER 8, 2019

This focus has helped me recruit the best and the brightest in the field, build a world-class operation, and most of all, with all the knowledge in a specific vertical, help build a leading agency for food & beverage manufacturers that are looking to build a direct to consumer channel. 12- Officially Incorporated and more. #14-

Entrepreneur 97

Entrepreneur Technical Review Vertical Las Vegas 97

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters.

B2B 133

B2B Marketing SEO Search 133

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. Indeed we are already seeing that online.

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South America Colombia Mexico Vertical 291

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 99

Marketing Affiliate Channel Seattle 99

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. And the type of products this audience is into is equally as diverse. Ads are a natural part of the experience.

Customer 102

Customer Viral Audience Campaign 102

mashable.com

OCTOBER 11, 2011

Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Subscribe to the Business channel. Public Relations. 227 followers. 11 followers. Follow Mashable Business.

PR 103

PR Startup Social Media Technical Review 103

Steve Blank

JULY 13, 2009

Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Sales – What Channel to reach the customer? For example, How does sales differ from one market to another?

Vertical 126

Vertical Silicon Valley RSS Marketing 126

Austin Startup

AUGUST 7, 2017

That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. Partnerships with innovative global companies in major industry verticals provide unique opportunities for customer validation, pilot programs and strategic investment. The Internet is full of great videos and blogs.

Texas 97

Texas San Antonio Houston Dallas 97

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

NOVEMBER 17, 2022

And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. So mostly for assisted living in memory care, which is more needs driven, your primary audience is the adult children, usually the adult daughter, John. And so the approach has to be relational. It's just a matter of integrating it.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. The team concluded that AdWords may not be the best channel to create demand. The Week 5 Lecture: Channel.

Customer 264

Customer Cloud EC2 Channel 264

YoungUpstarts

JUNE 6, 2014

Even as the world jumps onto the plethora of social media platforms of the new digital era, there are some people who catch on far quicker onto these digital tools than others and building massive audiences for their content.

Media 176

Media Ireland Social Media Vertical 176

YoungUpstarts

MAY 4, 2015

So instead of “renting” social interaction, these companies are owning more of their social experiences – by creating their own customized channels. Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Who’s Doing It Right.

Social Network 100

Social Network Vertical Networking San Francisco 100

The Next Web

NOVEMBER 13, 2013

If you’re a developer, Twitter’s Firehose is a rich and valuable source of data for an analysis of your hyper targeted audience. Tools that can help. And with Facebook following a similar path via their Public Feed API service announcement, an incredibly accurate picture of what’s happening on the Web might be possible in the near future.

SEO 136

SEO Audience Chad API 136

Genuine VC

JANUARY 23, 2012

And with an audience of hungry buyers circling, supply is much easier fill. Often this focus can be on a specific geography or vertical. And our portfolio company TurningArt immediately after starting fostered meaningful relationships with artists (by offering a new channel to gain exposure) to build their own supply of art.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

VC Cafe

SEPTEMBER 9, 2020

In the A16Z blog , Li Jin, one of the most prominent writers on the creator economy, said that creators can make a living with only 100 true fans, by segmenting their audience and offering tailored products and services at varying price points. While some say that its 1,000 true fans needed, others say its much less. ” Eric Feng.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

ConversionXL

AUGUST 19, 2016

For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”. This means companies in the health vertical need to recognize that the majority of its users are coming from a mobile device. Aggregate Audience Data. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers. Losing the audience you worked hard to build is a natural concern when rebranding.

Social Media 191

Social Media Channel Vertical Partner 191

ConversionXL

APRIL 10, 2019

You can’t focus on paid channels alone, however. Or, at the very least, narrowly targeted verticals.). The key is to customize content for specific targets and channels (e.g. You can repackage variants of the same information for multiple channels (blog, whitepaper, video, etc.). Similar Audiences in Google Ads.

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PPC Campaign Marketing Sales Cycle 131