Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. It helps brands stand out while making complex topics more relatable.

Video 70

Video Audience Lean Campaign 70

YoungUpstarts

OCTOBER 30, 2019

If a picture is worth a thousand words, then just imagine the impact of a video. The marketing industry has understood the significance of conveying story through a video; that’s why video marketing is spreading its wings everywhere. Among this huge number of audiences, many of them could be your potential customers.

Video 133

Video Marketing SEO Advertising 133

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. Image source ).

Channel 129

Channel Metrics Algorithm Video 129

Both Sides of the Table

MARCH 1, 2011

If you don’t believe me he was born with talent, check out this 7 second video of his rhythm from age 3. If you’re different the “normal channels&# of success will tell you “no&#. You can appeal to your audience directly and build support. He mastered the art of going direct to his audience via Twitter.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

YoungUpstarts

OCTOBER 15, 2018

They strategize and have a plan for their social media channels. They have taken the time to understand what’s important, interesting, and entertaining to their audience. Below are examples of what an effective social media plan for your business will address: The audience needs and expectations on each platform your company uses.

Social Media 210

Social Media Media Technical Review Channel 210

ReadWriteStart

JUNE 17, 2020

Here is how you can use video to build client and consumer trust in your startup. However, few channels can match video content as the best medium to display a company’s competence and expertise that will let you in to your customer’s hearts. First of all — why video? explainer videos.

Video 150

Video Software Review Startup Audience 150

YoungUpstarts

MARCH 18, 2020

The answer is simple: images and videos are proven to be more appealing and engaging than any other marketing material. . So it’s no wonder that more than 70% of marketers claim that videos lead to more conversions than plain text. Create Video Guides For Your Business. Use Short, Digestible Slides To Disseminate Info.

Marketing 226

Marketing Social Media Audience Video 226

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Target audience.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

JUNE 15, 2023

Here are some key benefits and features that make content publishing software like Quark Content Publishing Platform valuable for small businesses: Centralized Content Management: The software provides a centralized repository for all content assets, including text, images, videos, and other media.

Software Review 158

Software Review Software Small Business Social Media 158

TechEmpower

JULY 24, 2023

What channels will you use (e.g., Internationalization/Localization Do you anticipate an international audience? Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo? What’s been done so far to validate the concept? Who are the other stakeholders involved?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

The Startup Magazine

NOVEMBER 7, 2024

Launching a business is an exciting venture, but it comes with the challenge of building a connection with your target audience. Here are several key strategies to connect with your target audience when launching a new business. Have a Clear Brand Message A strong, clear brand message is key to connecting with your target audience.

Audience 155

Audience Social Media Media Campaign 155

ConversionXL

NOVEMBER 10, 2021

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Which terms are people using to search for your products?

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

JUNE 29, 2020

A smart TV enables you to do social media streaming, gives you access to tons of online workouts, as well as allows you to play games and even create videos. These apps are used by teams to collaborate and pitch sales through digital channels. Study Your Target Audience. Stay Unique With Category Design. Innovate And Resolve.

Demand 173

Demand Product Artificial Inteligence Software Review 173

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

MAY 27, 2022

hoping to scoop up that small percentage of your audience who is ready to buy. Pay attention to your close rate per channel. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Focus on content engagement metrics, such as how long someone watched your video, instead of click-throughs.

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

SEPTEMBER 3, 2019

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Some consumers search for product reviews on social media before making a purchase, whereas others search for how-to videos on You Tube or other product information. Publish Product Videos.

Social Media 157

Social Media eCommerce Media Revenue 157

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. There are four key reporting areas within YouTube Analytics: Overview Reach Engagement Audience. YouTube generated $19.77

Analytics 134

Analytics Metrics Channel Video 134

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. Questions I ask Matt Briel: [1:29] Could you tell us about the origin story of Lulu and how did it come to be? [2:25]

Audience 98

Audience Revenue Distribution Differentiation 98

ConversionXL

OCTOBER 7, 2021

To do that, research your target audience and build out customer personas. CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement.

Product 142

Product Marketing Software Review Social Media 142

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 The video content will remain effective for another couple of years: from DIY to answering the most common questions to reviewing the products. We noticed the short video format works well. We focused on short videos, which worked for us.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Startup Magazine

MAY 3, 2024

Medical professionals are competing not only on the quality of care delivered but also on their ability to reach and engage their target audience effectively. Medical professionals can demonstrate their expertise and build trust with potential patients by creating informative blog posts, videos, and infographics.

Marketing 147

Marketing Social Media Analytics Audience 147

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. One of the best ways to maintain trust with your audience is by fostering open, honest communication. Foster transparency. Ask for consumer feedback.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

NOVEMBER 10, 2020

Have you checked out this blog post, this video, and this infographic? The traditional buyer’s funnel relies on linear decision-making, assuming that an audience will move neatly to become a prospect, then customer. To build a playground such that your audience experiences a seamless journey, no matter which path they take?

Agile 139

Agile Social Media Audience Software Review 139

The Startup Magazine

MARCH 26, 2024

With this strategy, financial institutions can better communicate with their target audience, manage their online reputation, and negotiate the intricacies of the digital financial market. It involves telling stories that engage, educate, and encourage continued interaction with audience members.

PR 147

PR Public Relations Social Media Audience 147

Up and Running

AUGUST 6, 2021

Trying to figure out who they are and what their audiences should look like. targeting a specific audience underpins them all. But there’s an audience segment that every small business (at least, those that don’t focus on age-related products like stairlifts) should target: young people. They’re accessible via more channels.

Small Business 149

Small Business Customer Social Media Channel 149

The Startup Magazine

JANUARY 18, 2024

These systems enable personalized marketing, targeted offers, appointment scheduling, and convenient communication channels, thus significantly enhancing the customer experience​​. The Power of Video Content Video content is increasingly becoming a crucial part of digital marketing strategies.

Artificial Inteligence 158

Artificial Inteligence Sales Technical Review Marketing 158

The Startup Magazine

OCTOBER 19, 2020

However, the procedures vary from time to time, depending upon the latest practiced marketing strategies, the audience, and the products’ specifications. You can either pay the social networking applications to display your advertisements in video form. You can offer plant seeds with each purchase.

Social Media 137

Social Media Technical Review Marketing Social Network 137

YoungUpstarts

DECEMBER 16, 2020

Step One: Audience Engagement/Awareness. Begin by launching engagement and awareness campaigns both through organic and paid media channels. This can be a series of videos helping to solve a problem that your potential customers have. Before people buy from you they need to know, like and trust you.

Cofounder 165

Cofounder Marketing Audience Technical Review 165

VC Cafe

MARCH 1, 2024

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time. For that purpose, she launched Embed , an accelerator program.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

NOVEMBER 14, 2020

Social Media Integration: Social media is one of the most viable business marketing channels. Clickable buttons for the big four – Facebook, Twitter, Instagram, and LinkedIn – social media channels should be integrated into your website. Connect With Other Students.

Startup 264

Startup Social Media Finance Media 264

YoungUpstarts

MARCH 1, 2018

When these new changes take effect, reach will be so small that we won’t be able to kid ourselves about whether or not our audiences see our content. This is a channel most small businesses could use, too. Online reviews are a marketing channel. In short, many of your customers are already using this channel. They won’t.

Small Business 187

Small Business Marketing Technical Review Social Media 187

Up and Running

NOVEMBER 24, 2020

Engagement is the act of building authentic relationships with your target audience. Which can be disastrous if you’re delivering different messages or even a misaligned tone through every channel. Choosing to message through the channels they use most and proactively reaching out. Engage across multiple channels.

Customer 150

Customer Social Network Channel Technical Review 150

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

The Startup Magazine

JUNE 16, 2024

Conducting thorough market research, sending out customer surveys, and analyzing existing customer data are all critical steps in painting a clear picture of your target audience. Whether you’re producing blog posts, e-books, whitepapers, webinars, or videos, your content should address the pain points and questions of your audience.

Lead Generation 148

Lead Generation Artificial Inteligence Technical Review Audience 148

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. 19- Shift towards video marketing. COVID has caused them to completely reconsider their model.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Both Sides of the Table

FEBRUARY 18, 2013

By now many of you know the Harlem Shake but what you may not appreciate is the broader trend behind the video and it has mirrored my general views on how TV will work in the future. Global audiences of prosumer video producers will create content that is viewed by global audiences in numbers far in excess of traditional TV.

Video 380

Video Audience Global Distribution 380