Duct Tape Marketing

MAY 3, 2013

Ever seen a “white paper” on the web… and figured those are only for the big guys? A white paper is a 6- to 8-page marketing document that helps a prospective customer understand an issue or solve a problem. Wondering what you could possible say in a white paper? Think again. Don’t do it!

Australia 75

Australia Small Business New York Design 75

The Startup Magazine

SEPTEMBER 9, 2024

Discuss each point, maybe bring in an expert or two, and voila, you’ve got ear candy for your audience. This not only breathes new life into your posts but can also turn a pretty profit if your audience is keen to learn. Each post not only expands on the original but also targets a potentially different segment of your audience.

Syndicate 144

Syndicate Syndication Social Media Audience 144

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels.

Social Media 93

Social Media Media B2B B2C 93

YoungUpstarts

DECEMBER 8, 2015

Through communicating useful information in front of a relevant audience, a thought leader drives innovation. New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

Duct Tape Marketing

FEBRUARY 18, 2020

With these digital marketing channels doing so much of the heavy lifting in representing your brand, do you really still need sales materials? Postal Service did some research into the effectiveness of print over digital marketing channels (of course, they have a vested interest in proving that print still holds value!),

Sales 89

Sales Vesting Technical Review Channel 89

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. The influencer is gone, the community is gone because it's not a community, it's an audience. That's the thing.

Community 61

Community Kuwait Cofounder Bootstrapping 61

Duct Tape Marketing

MAY 2, 2024

So the reason why there's so much there is because we want to make sure that when we're doing all of those things and all of the other channels that we're on one plus one equals three, instead of I'm doing this over here and I'm doing that over there. For my work, it's usually LinkedIn, but there's many other channels.

SEO 87

SEO Search Generative AI Engineer 87

Duct Tape Marketing

MARCH 17, 2017

Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger reactions, and enhance search engine rankings. It caters to a niche audience and never loses its importance. WRITE COMPELLING WHITE PAPERS like Shiny New Things by Adage.

Technical Review 59

Technical Review Social Media Video Search 59

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Conversion Campaign 138

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Startup Professionals Musings

MARCH 16, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 257

Marketing SEM Viral Social Media 257

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Startup Professionals Musings

JANUARY 17, 2013

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 265

Marketing Viral SEM Startup 265

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. The key is to focus on topics that will help your audience achieve their desired results. Define your target audience. To identify such a topic, you need to….

Product 97

Product Audience Social Media Sales 97

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is faster to fail and learn then wait for an "industry case study" or find relevancy in a "industry leader white paper" I met a small group of top companies in London recently. Structure, purpose, audience (oh my!).

Analytics 119

Analytics Web Metrics Channel 119

www.readwriteweb.com

APRIL 24, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud.

Startup 53

Startup Wiki RSS Software Developers 53

YoungUpstarts

FEBRUARY 28, 2017

Mike Carroll is a contributor to OutreachMama and Youth Noise NJ who helps businesses find their audience online through research, content copy, and white papers.

Delaware 100

Delaware Retention Differentiation Sales 100

YoungUpstarts

SEPTEMBER 10, 2015

They help you reach out to prospects and customers with a personalized message that resonates with the target audience. Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. That’s why every growing business should consider an event marketing strategy.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Brandanew

SEPTEMBER 1, 2015

The gathering of information and its delivery to specific end-users or audience is the crux of content creation and curation. 1) Improved Distribution – Once the content arrives on the webpage, the company needs to push it on all the channels it has available. 2) Sponsored research – A white paper demands good research.

Curation 100

Curation Distribution Audience Web 100

mashable.com

JULY 10, 2012

Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product. However, some individuals or small businesses have found success through affiliations with major retailers. Flag this comment.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Startup Professionals Musings

DECEMBER 7, 2010

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Figure out what is valuable to your audience. Find partners and channels which are complementary, and not directly competitive. A blog is critical, and essentially free (your cost is creating content).

Marketing 146

Marketing SEM Viral Social Media 146

The Next Web

MARCH 2, 2014

Analyze what infographics, blog posts, product pages, webinars, eBooks, white papers, etc. To access this reporting in Google Analytics and fully understand the quality of the traffic on your website, visit the Audience section of the dashboard and visit the Behavior report. High quality traffic. Most importantly – revenue.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

MAY 30, 2017

Content marketing can be defined as “a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience who, in turn, will drive profitable customer action.” The importance of content distribution channels. White papers.

Marketing 68

Marketing Distribution SEO Channel 68

Duct Tape Marketing

JUNE 1, 2023

Or even something like a white paper or an ebook. So no matter what your product is, you really need to understand who you are launching to, what your target market really is, and really understand that audience really well. And a lot of my experience is not with the, you know, not with something you can hold in your hand.

Product 77

Product Framework Technical Review Cofounder 77

Genuine VC

JANUARY 23, 2012

And with an audience of hungry buyers circling, supply is much easier fill. It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers. Brute force a mini-market and expand. Some combination of the above.

Engineer 201

Engineer Vertical Portfolio Seed Stage 201

Duct Tape Marketing

JANUARY 3, 2018

From there, I can come up with shareable content ideas (more on this later) that I should produce as well as the platforms and businesses I should be interacting with to get in front of my audience. People link to things worth sharing, so if you want to get a lot of shares, you need to create useful content that is valuable to your audience.

SEO 75

SEO Social Media Audience Search 75

Duct Tape Marketing

NOVEMBER 13, 2018

From there, you’ll want to keep track of how people are finding your site in order to understand which social channels are driving traffic and who’s talking about you online. For example, if you’re a graphic designer, don’t put a form offering a free white paper on website design on a page that’s about print work that you’ve done.

SEO 76

SEO Lead Generation Design Search 76

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers.

Community 94

Community Framework Advisory Board Viral 94

Duct Tape Marketing

JANUARY 1, 2019

It can be used across channels , and includes social media, email, and certain website actions. Marketing automation tools allow you to segment your audience so that you can send specific messaging to different groups of people based on their attributes and interests.

Customer 78

Customer Marketing Email Channel 78

Duct Tape Marketing

FEBRUARY 14, 2017

Once the content is updated, republish it and promote to your network via email and social media channels. The content you repurpose needs to be high-quality content from your past that will always be relevant to your audience. Keep in mind that the goal is to make the content fresh and appealing enough to expand your audience.

Audience 64

Audience Video SEO Analytics 64

Duct Tape Marketing

JUNE 1, 2017

Develop content, including blogs, white papers, webinars and videos, to answer the questions that prospects may have along the way before they buy. Develop a multi-channel approach. Take the time to determine what will help you guide a prospect from one stage in the purchase cycle to the next stage, and eventually to a purchase.

Email 69

Email Customer Marketing Campaign 69

Duct Tape Marketing

OCTOBER 3, 2013

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. ATT leveraged Idol’s active built-in audience to engage with their brand in a way that actually enhanced the viewing experience of the event.

Media 68

Media Social Media Advertising Audience 68

Duct Tape Marketing

SEPTEMBER 19, 2013

Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers. Marketing professionals from most small businesses get so fixated on channels such as blogs, Facebook or Pinterest that they honestly have no clue of the underlying content strategy.

Small Business 77

Small Business Marketing Audience Distribution 77

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” you know, I asked my audience, “What are the best books on sales and selling?” ScreenFlow and Camtasia are great ways.

Marketing 72

Marketing Social Media Sales Media 72