The only 2 ways to build a $100 million business
Version One Ventures
SEPTEMBER 19, 2012
Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. The earlier you figure this out the better, since it may require you to build your product differently.
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