Audience Churn Rate Demo Retention 
ConversionXL
FEBRUARY 3, 2022
Airbnb learned its audience used Craigslist to list and search for accommodation. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.
Women Entrepreneurs Can
SEPTEMBER 15, 2022
The closer you can hone in on your target audience and market, the more effective your marketing and sales strategies will be. . Offer Free Trials and Demos. Because SaaS is an intangible product, free trials and demos can be an invaluable way to boost sales numbers. Get Clear on Your Target Market and Value Proposition.
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ConversionXL
NOVEMBER 15, 2016
Making sure your offer is well communicated, and maybe targeted to different audiences. Reducing churn rate. However it comes with its own set of challenges, like retention and churn. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Why You Need Cohorts to Improve Your Retention. Image Source.
Duct Tape Marketing
MAY 25, 2022
If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. There you go, AI for content strategy, go Google it, find three tools that do it, go demo those tools. That is not gonna be something humans need to do. So it's just tasks. Who's gonna open emails.
ConversionXL
NOVEMBER 17, 2022
It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). Engagement rate. Click-through rate.
ConversionXL
MARCH 15, 2016
It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Retention is the trailing indicator and true measure of quality onboarding, so that’s what I’d hold experiments up against.” (via So, what does that mean? via Inbound.org).
maplebutter.com
JANUARY 8, 2013
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Find a location that has a target rich audience (aka Bar). Build something then demo it to people. It all depends on where you’re at. Here’s my high-level approach for startups.
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