Audience Churn Rate Distribution 
Version One Ventures
SEPTEMBER 19, 2012
A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company).
Up and Running
MAY 1, 2014
> Know your audience. Your plan should be written in a language that your audience will understand. Distribution. For product companies, a distribution plan is an important part of the complete business plan. Distribution is how you will get your product into the hands of your customers. Retail Distribution.
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ReadWriteStart
OCTOBER 2, 2023
They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. The goal is to create products that meet but exceed the expectations of your audience. However, despite their best efforts, they struggled to gain traction.
ConversionXL
FEBRUARY 3, 2022
Airbnb learned its audience used Craigslist to list and search for accommodation. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience. The result?
Up and Running
MAY 28, 2015
New ideas need audiences like flowers need bees. Finding the right audience is key, as is making it easy for your target to find your company. Your company should sell to the influencers first, who will then sell to their respective audiences. Providing proper expectations will minimize the churn rate.
www.kalzumeus.com
AUGUST 13, 2012
At this point, there’s someone in the audience saying “That’s illegal!” One popular assumption is “Assume normality”, but that’s known to be clearly wrong — no plausible arrangement of numbers makes X% $99, Y% 299, Z% $499 into a normal distribution. Michael Selik.
YoungUpstarts
MARCH 7, 2020
With all the resources we have today, pretty much any company can have a great video marketing strategy that will allow them to get more visibility and gain the valuable attention of their core audience. And if your goal is to retain your current clientele, you’ll need to look at your churn rate. Have a Clear Distribution Plan.
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