ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 5, 2020

Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. Why this audience? The goal was simple: validate demand or move on.

PR 120

PR B2B Lean Audience 120

ConversionXL

FEBRUARY 1, 2018

Every two weeks, readers got new parts to build a fully-functioning robot named “Cybot.”. More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. Cybot” as a finished product.).

Marketing 97

Marketing Campaign Software Review Email 97