Up and Running

SEPTEMBER 22, 2021

In addition to being acquired for cheaper than other acquisition channels, referred signups are more likely to make repeat purchases. Referred signups on average have a higher customer lifetime value (LTV) than non-referrals. Lowers churn. Every SaaS business should be tracking and monitoring its churn rate.

Programming 141

Programming Churn Rate Design Campaign 141

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 157

Metrics Analytics Lean Churn Rate 157

ConversionXL

DECEMBER 2, 2020

We wanted to see if the target audience is interested in our offering enough to: Try it. This stage refers to the quantity of paid subscriptions received in the chosen period. The Churn Rate allows us to estimate the satisfaction level of our paid users. Building your custom marketing and sales funnel. Pay for it.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Choose the right audiences.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 11, 2022

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. While studies vary on just how much cheaper it is to retain a customer, it’s widely agreed that retention is anywhere from five to 25 times more cost-effective than marketing to a new audience.

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

NOVEMBER 15, 2016

Making sure your offer is well communicated, and maybe targeted to different audiences. Reducing churn rate. Churn MRR: Churn MRR refers to lost revenue from customers cancelling or downgrading. So, Net MRR = New MRR + Expansion MRR – Churned MRR. LTV = ARPA * % Gross Margin / % MRR Churn Rate.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

OCTOBER 30, 2019

They advocate for your company and/or product, actively referring new business to you. They’re at-risk or churned, and need to be re-engaged. Before we dive into these customer lifecycle stages, a word of caution: Any reference to a linear funnel or customer lifecycle is an oversimplification. Choose the right audiences.

Retention 48

Retention Metrics Churn Rate Acquisition 48

andrewchenblog.com

JANUARY 28, 2010

Josh Kopelman of First Round Capital had a great tweet recently on this topic where he says: @ joshk : Too many freemium models have too much free and not enough mium As Josh notes, the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience.

CPA 51

CPA Retention Viral Acquisition 51

ReadWriteStart

MARCH 3, 2021

Flexible, capable of evolving as you gain more knowledge about your target audience and niche. The idea here is to develop “content” in the form of blog posts, whitepapers, eBooks, photos, illustrations, videos, podcasts, and anything else that can inform and/or entertain your audience.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

maplebutter.com

JANUARY 8, 2013

Find a location that has a target rich audience (aka Bar). Your existing customers are you best source of referals – just ask. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. How can I lower my apps churn rate? The same way you find a girlfriend / boyfriend.

Technical Review 44

Technical Review Startup Cofounder Software Review 44