leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Each of these represents a degree of collaboration by a user, and each segment represents a different lifetime customer value. Third: who is your audience?

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. You might create an ad designed to encourage someone to download your white paper.

Advertising 94

Advertising Analytics Clickthrough Campaign 94

ConversionXL

JULY 8, 2014

Of course, you can learn about how to speak to these problems & understand the noise, through customer development , feedback loops , qualitative studies , and smart social media marketing strategies , but even then, you might still need some help getting the market’s attention. You know your audience best.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 6, 2013

Creating a one-to-one customer experience contributes significantly to customers that are more highly engaged, which in turn has a direct impact on the merchant’s bottom line. - Blair Lyon , Vice President of Marketing with Monetate. Customer history – have bought before, what, how much did it cost? Case studies.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

OCTOBER 23, 2012

DesignBoost is like Codeschool for designers. Their have online courses that teach you to design kickass mobile apps, landing pages and more in Photoshop. The primary goal for the home page is to get more people to sign up for their free design course, so they would get a taste of what DesignBoost offers. Why is that.

Clickthrough 128

Clickthrough Software Review B2B Audience 128

Duct Tape Marketing

MARCH 3, 2017

It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. What is its consumption rate? Is the article a dud?

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Up and Running

AUGUST 19, 2016

A proven traffic source for your initial set of sales, from a group of customers who know that they should be leaving reviews. A method that allows you to follow up with your customers to increase the sales you make, and ensure that your happy customers are going to leave reviews. The product description is your ace in the hole.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

OCTOBER 21, 2014

Measuring Actual Customer Activity. For sites that sell something, it’s completely obvious to say that “customers are important” and that “understanding who your customers are and what they think is very important.”. But I once met a CEO who told me “I don’t care what my customers do, as long as they buy.”.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

When asked about why video works, Michael Litt of Vidyard had this to say… Michael Litt , Vidyard : “Video gives customers a deeper understanding of a product that can really work to reduce hesitancy on purchase or sign-up. Revue is a tool designed to help create email digest newsletters. Example: Revue. Example: Xero.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

Predictive analytics help you understand what your customers are going to buy before they do. *. *. If you don’t know anything about your best customers, how can you acquire more like them? If you have only a few customers, one of the easiest wins is to find areas within your funnel that are primed for building feedback loops.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Specifically, how do we get more clicks from the people who might be great customers , but are completely unaware that we exist? If you don’t know anything about your best customers, how can you acquire more like them?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Avoiding Pain.

Retention 48

Retention Algorithm Software Review Conversion 48