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4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! It’s not about the length really, it’s what is the right content for a particular audience. Why is that.

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The Definitive Guide to Video Prospecting

ConversionXL

What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

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How to Optimize Videos for Conversions

ConversionXL

Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Once you’ve confirmed video is meaningful for your audience, begin A/B testing. One call to action per video. via a form. Messaging / Story.

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link. Are you steadily growing your audience?

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When “Free” Converts (and When It Doesn’t)

ConversionXL

In the study, Corcentric tested their CTA copy, changing it from “Get a Demo” to “Free Demo.” The variation with “Free Demo” emerged as a winner with an increase of 99.42% in the click-through rate. Buy Tax Free” increased clickthrough rate by 49.85%. One recent case study was published by VWO. The results?

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