Remove Audience Remove Clickthrough Remove Matching
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

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How to win with marketplaces: The three success factors

The Next Web

Matching: Curation of products/service. The efficiency of discovery and matching is critical to a marketplace’s success. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. At critical mass and beyond, closely track matching efficiency. Image credit: Getty Images.

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What to Know About Banner Advertising

The Startup Magazine

With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . When you’re using Google Ads to set up a remarketing campaign, you’ll first start by defining your audience. The Technology .

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Doing any of these things will result in reduced conversion rates.

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How Businesses Can Successfully Brand Themselves On Social Media

YoungUpstarts

They are places to create, to innovate, to interact and to be in touch with your audience. Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. That’s the place where you tell your audience what they will get by being your fans on Facebook.

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Why does Gmail hate newsletters? cc @gmail @danprimack @mailchimp

This is going to be BIG.

Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. A check of my Mailchimp stats, not surprisingly, revealed that Gmail represents a third of my subscribers--almost an exact match to the loss of my ridiculously consistant audience. disappeared. Some further Twitter diligence confirmed it.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

I’ve got to do something different in Tumblr than I do in Facebook because the audience is different. The team over at Post-Planner experimented with a post that said “good-morning” to their Facebook audience at 7 a.m. Build a solid network of relevant tweeters with similar audiences to help distribute and amplify your message.