Remove Audience Remove Clickthrough Remove Metadata
article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Related to campaign codes are the metadata you collect via tagging within a digital experience. You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads.

Analytics 113
article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.