Audience Clickthrough Metrics 
The Next Web
MAY 4, 2013
The first and most important metric to watch out for is the percentage of listings that lead to transactions within a certain time period. Merely increasing the number of buyer and seller sign-ups doesn’t serve a purpose unless this metric starts rising. This serves as a proxy for the efficiency of the marketplace.
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
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This is going to be BIG.
JUNE 21, 2011
For 78 straight weeks, my " This Week in the NYC Innovation Community Newsletter " enjoyed industry leading metrics. Near 40% opens, almost 15% clickthroughs, and almost 4,000 subscribers. Then, all of the sudden, in my May 31st mailing, nearly a third of my actives just. disappeared. Some further Twitter diligence confirmed it.
ConversionXL
MAY 22, 2014
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience.
ConversionXL
SEPTEMBER 11, 2014
Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance.
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. I’ve got to do something different in Tumblr than I do in Facebook because the audience is different. Image source ). If you want to win, you need to roll different. We’re in slang marketing now.
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?
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