crowdSPRING Blog

AUGUST 20, 2017

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

APRIL 11, 2016

However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Vidyard created a campaign called “A Tale of Two Marketers” One marketer was named Post and Pray Pete and the other was named Strategic Sue. Check it out… Note the naming conventions here.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 14, 2021

What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. that will be the perfect target audience for your prospecting campaign. You can also give your audience a name at this point. Collect leads and segment your audience.

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Video Audience Metrics Campaign 141

ConversionXL

JULY 8, 2014

Different techniques work better for different audiences. You know your audience best. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Nonetheless, the data does point to these characteristics as being effective most of the time.

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Clickthrough Conversion Lead Generation Audience 118

ConversionXL

JANUARY 3, 2013

Abandon automatic image carousels and banners for better clickthrough rates. When your target audience are elderly people, make sure to focus on making your website as easy to use and clutter-free as possible. So if you have elderly people as your target audience, make sure to test you layout on them. Image source. Image source.

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Clickthrough Conversion Advertising Stock 134

ConversionXL

MARCH 17, 2016

Translating The Experiment Into Digital Marketing… When we translate this into digital marketing, and more specifically, into lead nurturing, a campaign that focuses on providing value to your audience will increase your chances of them engaging and even buying. Anything else of value that will be useful to your audience.

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Campaign Email Clickthrough Audience 90

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Single keyword ad groups are, as the name suggests, ad groups with just one keyword in them. to 7.95 (out of 10). How’d we do it?

PPC 48

PPC Matching Algorithm Clickthrough 48

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. Include these keywords into your page title, along with your product name. There are two different types, and the names don’t really explain what they do. Call to action.

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PPC Campaign Sales Search 60

Duct Tape Marketing

MARCH 3, 2017

It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. What is its consumption rate? Is the article a dud?

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 6, 2016

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. S pecific (distinct, descriptive, named, detailed, precise). Poor offer/audience match.

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Retention Algorithm Software Review Conversion 48