Remove Audience Remove Clickthrough Remove PPC
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Blog Lead Generation Adwords Ppc'

PPC 114
article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. I’ve got to do something different in Tumblr than I do in Facebook because the audience is different. Image source ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Segmentation by Audience. Segmentation by Place in Buying Cycle.

Campaign 111
article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. The question is – how?

article thumbnail

Three Hard Truths About A/B Testing

ConversionXL

Every product and audience is different, and even the best research will only take us so far. The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience. It’s about understanding the target audience. When a test fails, you need to.

article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. New people constantly enter and leave the target audience. If not, consider experimenting with both for a short period of time and then cutting the one that performs worse until your PPC budget grows. via PPC Hero).

PPC 48
article thumbnail

Why Your Customers Buy More When Value Outweighs Cost

ConversionXL

Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. They even do live A/B testing on the newspaper’s Boston.com website to see which versions drive the most clickthroughs. Conclusion.