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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Put simply: Getting clicks from the right audience boosts your conversion rate because you’re driving motivated traffic to what they want. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike Blumenthal (01:59): So Google just today announced that 40% of their audience, younger audiences don't even come to Google search anymore because they prefer the visual nature of TikTok. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. Yeah, yeah.

Search 94
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. and what take aways you want your audience to have.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

As we wrote previously : Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. and what take aways you want your audience to have.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Referring URL – where did they come from? Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%. Date and time of day, proximity to payday.

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The Definitive Guide to Video Prospecting

ConversionXL

Inbound prospecting, on the other hand, refers to the actions you take to have the prospects come to you. What’s more, current trends indicate that it might become even more popular in the future, given the fact that it’s more popular among younger audiences. that will be the perfect target audience for your prospecting campaign.

Video 141
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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

Understanding metrics on your ad campaigns like the quality score (which measures the relevance of your keywords) and clickthrough rate give you a deeper understanding of how many people are seeing your ads, and whether or not your copy is compelling enough to get viewers to click your link. Are you steadily growing your audience?