Remove Audience Remove Clickthrough Remove Software Review
article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

Our goal here was to get more people to take a tour of their service (text message marketing software) and get to the pricing page. Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. It’s not about the length really, it’s what is the right content for a particular audience.

article thumbnail

5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

Next time you come across a new trend, stop and ask: Does this make sense for ‘my’ target audience? These sites often assume that their target audience is a fashionista and confuse them with such bizarre varieties that they do not clearly understand. Reviews That Are Too Sweet to Digest. Break free from the herd mentality.

eCommerce 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
article thumbnail

Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. Upon inspecting the source code, visitors would find the following. I’ve got to do something different in Tumblr than I do in Facebook because the audience is different.

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

article thumbnail

Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Though it seems counter-intuitive to not go right for the sale, according to Sirius Decisions, 80% of “bad leads” that sales teams disqualify due to lack of budget or timing do go on to buy within 24 months. Gleanster Research also reports that 50% of leads are qualified but not yet ready to buy. The 4 Stages of Relationships.

Campaign 130
article thumbnail

Three Hard Truths About A/B Testing

ConversionXL

Every product and audience is different, and even the best research will only take us so far. The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience. The software I used said Variation 1 has 0% chance to beat Control. Image source.