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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. You might create an ad designed to encourage someone to download your white paper. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate.

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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

Translating The Experiment Into Digital Marketing… When we translate this into digital marketing, and more specifically, into lead nurturing, a campaign that focuses on providing value to your audience will increase your chances of them engaging and even buying. A white paper. Access to exclusive interviews or videos.