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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This network isn’t mutually exclusive with building an audience of customers. This network isn’t mutually exclusive with building an audience of customers. Image source. Image source.

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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

By definition, if you're a startup founder you're explicitly not your customer. founder Blogger & Twitter. "If Repeat after me: You are not your customer." — Eric Ries , Lean Startup leader (repeating a conversation with a startup founder). My friend/brother/co-worker/dentist thinks it's a great idea.".

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Be Your First Customer: Why Beta Testing Is Right for You

YoungUpstarts

by Sam Bahreini, co-founder and COO of VoloForce. By beta testing your product, you can modify technology to meet the needs and wants of your target audience. Because you’re releasing the best version of your product, your target audience is more likely to be happy with its purchase. Shorter development time.

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

I first met Andrew Stalbow , the founder & CEO of Seriously in August of 2013. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases. and Petri was co-founder and head of creative at Remedy Entertainment that launched the hit PC games Max Payne and Alan Wake.

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“Sanzo is at its best when we serve as a bridge across cultures for both AAPI and non-AAPI.” CEO Sandro Roco on building a beverage startup, what to avoid in influencer deals, & protecting the brand.

Hunter Walker

The order is important because I fell in love with the product before I even knew about the company, and the hustle of its founder/CEO Sandro Roco. I would go into specialty and natural food stores in New York City and look at the other independently owned and smaller brands and just cold-Instagram DM or cold-LinkedIn message the founders.

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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

You can appeal to your audience directly and build support. He mastered the art of going direct to his audience via Twitter. This is what Fred Wilson talks about in this post about the FourSquare founders. He mastered the art of going direct to his audience via Twitter. Engage with your audience. Bieber & Co.