Hearpreneur

DECEMBER 29, 2017

1- Based on our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. Photo Credit: Greg Kraios. PR and Prose.

Naming 107

Naming Entrepreneur Social Media PR 107

Start Up Blog

APRIL 29, 2013

The Co-Commerce Revolution – Well it isn’t really a revolution, more of a devolution. The co-commerce era is here and defined by the 3 C’s – Collaboration, Conversations and Creativity. The Man on the Boon store is a curated store where the founder only stocks stuff he would buy or own.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

ConversionXL

JUNE 24, 2014

Offering social login itself won’t automatically increase conversion rates – you need to provide the products and services your target audience want too – but it does make it easier for the growing number of social login fans to come back to your site. You can segment your audience by interests and commercial intent.

Social Network 130

Social Network Viral Social Media B2C 130

Startup Lessons Learned

MAY 4, 2021

Just before the IPO, I had a far-reaching conversation with co-founder and CEO Brian Armstrong as he approached this major milestone for the company he co-founded back in 2012. I'm the co-founder and CEO of Coinbase. It's one of those things that founders can do sometimes where other employees are afraid to do it.

IPO 113

IPO Cofounder Technical Review Government 113