crowdSPRING Blog

DECEMBER 13, 2018

Does your brand resonate with your intended audience? No matter how well your brand identity supports your business strategies, or how consistent it is, if it fails to connect with your audience, then your brand identity is not doing its job. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.

Marketing 162

Marketing Charlotte Naming Design 162

Austin Startup

FEBRUARY 2, 2020

Quicc co-founders Jason Toevs and Mike Mathia. The Forrest Four-Cast: January 31, 2020 Make video captioning easier and better in a world where audiences now watch extensively without sound. That’s the mission of Quicc , launched in 2019, in Wichita, Kansas. Tell us your favorite thing about being in Wichita, Kansas.

Wichita 62

Wichita Kansas Kansas City Cofounder 62

Startup Lessons Learned

APRIL 25, 2016

Guest post by Melissa Moore, co-founder of Lean Startup Co. AOL co-founder Steve Case , who just released his new book, The Third Wave: An Entrepreneur’s Vision of the Future , is one of the big thinkers we’re excited to team up with. Originally, the job involved my working in the test kitchens in Wichita.

Wichita 60

Wichita Hawaii Cofounder Silicon Valley 60