Remove Audience Remove Community Remove Differentiation
article thumbnail

How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. They brilliantly communicated their mission statement (i.e.

Audience 153
article thumbnail

A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This is the basis of an effective differentiation strategy. This network isn’t mutually exclusive with building an audience of customers. Using SparkToro to discover existing audiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy

Duct Tape Marketing

She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. Debbie’s SMART Marketing framework: Strategy, Marketing Automation, Analytics, Resources, and Technology.

article thumbnail

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. We grew up in the senior living industry, and we both started at the single community location.

article thumbnail

Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses?

article thumbnail

Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

article thumbnail

The Impact of Community

Duct Tape Marketing

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. Would you support that idea? [10:39] 11:32] The subtitle of the book has 13 rules.