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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

Product 354
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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. They brilliantly communicated their mission statement (i.e.

Audience 153
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4 In Demand Products During This Time Of Pandemic

YoungUpstarts

There are products that have become in demand because of the current pandemic, primarily because there have been drastic changes concerning consumer needs. People now prioritize products and services that allow them to continue working and doing business despite the health crisis. Medical Products. These are some of those: 1.

Demand 173
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Achieving this growth starts with identifying and connecting with your audience of superfans. Find your audience of superfans. This network isn’t mutually exclusive with building an audience of customers. This network isn’t mutually exclusive with building an audience of customers. Image source. Image source.

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The Rise of Short-Form Video Marketing: A New Frontier for Brands

The Startup Magazine

Understand how brands harness trends to connect with audiences. Additionally, the ease of content creation and consumption has democratized media production. This means an unprecedented ability for brands to reach audiences innovatively and creatively. Learn key strategies for crafting engaging content.

Video 103
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142
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Love Your Communication Results

Rembrandt Communications

If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results. Then, think of creative ways to share this information with your audience. Your messaging is the key to success!