Remove Audience Remove Continuous Deployment Remove Distribution
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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

It took the idea of Customer Development and made it accessible to a whole new audience. Like Continuous Deployment, whereby IMVU deployed changes to their web application +50 times per day, BetaBrand's aim is to put out a new product every day. A good way to think about market segment is by thinking about fishing.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. They were interested in the tools and new distribution medium kaChing provided. “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&#

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

But if you want to practice rapid deployment, you need to be able to deploy that build in one step as well. If you want to do continuous deployment, youd better be able to certify that build too, which brings us to. For more on continuous deployment, see Just-in-time Scalability. Can you make a build in one step?

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

In this post I hope to talk about how to do it well, in terms appropriate for both audiences. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. First of all, why split-test?

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

These are things that if you get right, you can optimize your way into a big, sustainable audience. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.