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Lessons Learned by Eric Ries Monday, June 15, 2009 Why ContinuousDeployment? Of all the tactics I have advocated as part of the lean startup , none has provoked as many extreme reactions as continuousdeployment , a process that allows companies to release software in minutes instead of days, weeks, or months.
If you havent seen it, Pascals recent presentation on continuousdeployment is a must-see; slides are here. “We had to ignore them, because they weren’t our target audience – and were never likely to become customers.&# Case Study: Continuousdeployment makes releases n. Which is a nice story.
But if you want to practice rapid deployment, you need to be able to deploy that build in one step as well. If you want to do continuousdeployment, youd better be able to certify that build too, which brings us to. For more on continuousdeployment, see Just-in-time Scalability. Can you make a build in one step?
In this post I hope to talk about how to do it well, in terms appropriate for both audiences. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. First of all, why split-test?
These are things that if you get right, you can optimize your way into a big, sustainable audience. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Seth Godin: How often should you publish?
What those sites have in common (despite their very different audiences) is that something is causing their customers to become addicted to their product, and so no matter how they acquire a new customer, they tend to keep them. Thats why eBay advertises on search engines, and Facebook doesnt. This has led to exponential growth.
I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital. Seth Godin: How often should you publish?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Labels: agile , continuousdeployment , customer development , events , listening to customers , slides 3comments: Sean Murphy said. If you would like to talk about this at a Bootstrapper Breakfast ( [link] ) I think you would find a receptive audience. Case Study: Continuousdeployment makes releases n.
I confess that I looked at it and concluded that I must be far outside the target audience. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. December 2, 2008 10:56 AM Ryan said.
You are the ones that consistently blew the audience away. You are the ones that consistently blew the audience away. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Probably not – you need to be finding an audience, making sure that audience will trade you their attention for your content, and – most importantly – establishing a baseline for how much that attention is worth to advertisers. Case Study: Continuousdeployment makes releases n.
Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Labels: search engine marketing 4comments: Tauya said.
for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. Pretty soon, a soul-searching meeting ensues. Pretty soon, a soul-searching meeting ensues. Case Study: Continuousdeployment makes releases n.
There is no reason why all written content that is produced today for those purposes couldn’t be split-tested – at least to a segment of its audience. We have to look at fundamental business questions right from the start: what is the right audience? Case Study: Continuousdeployment makes releases n.
In other words, they have learned to grow renewable audiences. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Well be discussing in greater detail the three techniques I highlighted at the Expo: continuousdeployment, split-testing, and five whys. How to Build a Lean Startup, step-by-step Get started with a detailed guide to three key lean startup techniques: continuousdeployment, rapid split-testing, and root cause analysis (five whys).
.&# But we also invalidated a hypothesis that customers wanted an avatar; we had to learn a whole new way of explaining the benefits of avatar-mediated communication because our audience didn’t know what that word meant. Case Study: Continuousdeployment makes releases n. However, that is not the end of the story.
And, as usual, I wanted to share some of the audience reaction with my commentary. Inspiring ideas: real-time biz metrics; safe continuousdeployment; A/B split testing. Case Study: Continuousdeployment makes releases n. These quotes are, as is my custom, straight from twitter. Articulate, inspirational.
Another thought would be to outline who the intended audience for your blog is and the topic areas you will focus on. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Hacker News 3.
Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If your site is consistently ranked #1 for a given search term, you can make it very hard for someone else to compete for new customers. I havent found any yet.
Labels: agile , continuousdeployment 1 comments: timothyfitz said. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Ive written about this before in some detail, but this was an opportunity to try and frame it for a general business audience. Case Study: Continuousdeployment makes releases n.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
When we broadened our search and aimed to find people based on the merit of their stories (rather than based on their proximity to us), we wound up with a speaker roster comprising approximately 40% women and 25% people of color - without using quotas. . * Seriously. * The deadline is Thurs, May 9 at midnight PT.
But these students completely failed to address the one and only question on their audiences mind: can you three guys really build the robots of the future? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Expo to explain the lean startup concept to a larger audience. Im looking for a few people to run ideas by, give feedback, and generally help craft ideas so that they can have the biggest impact on this audience. That was for a different audience and in a much smaller venue, but Id like to use it as a starting point.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
But part was a recognition that we could gain substantial competitive advantage by leveraging a community of like-minded visionary customers to serve a wider (and more mainstream) audience than we could alone. Case Study: Continuousdeployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
After an hour with a team talking dirty about deployment, youll know. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Beware The Need for Critical Mass I’m going to lead with a quote from Seth on this one: “Failing for small audiences is a loud cue that you will fail even bigger with big audiences.&# Case Study: Continuousdeployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
Now that you've been to Austin (and I sat in the audience), I can comment on the high quality of the presentation. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
leanstartup #goap It was great to be in an audience of entrepreneurs who recognized the value of iteration and speed. Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. goap Thanks!
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?
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