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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way.

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way.

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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Click on over and give us a review on iTunes, please! One thing that I learned very quickly is that podcasting is a great platform for reaching and connecting and building audience.

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How to Balance AI Magic with Human Expertise

Duct Tape Marketing

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. 03:49] What are the differences between some of the more robust technologies and the pedestrian types such as Chat GPT? [07:44]

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 2:50] Do the people who join a community intend on engaging with many members or is it really because of the way the technology works? [3:59] Click on over and give us a review on iTunes, please! Like this show?

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What Employer Branding Is And How To Build It For Your Business

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So what does your audience actually care about? And then what is the relative competitive set, right? Just go read the reviews on every plumber. They don't even mention the company, right? That's probably not a likely audience for you. Like this show?

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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

Brooke shares her tips for having meaningful conversations that build relationships and connect with your audience on social media. More About Brooke Sellas: Her book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. Then we can converse.