Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Failing to tailor the plan to your target audience. Hone in on sites, tools, and applications your target audience is using. But simply jumping in is not enough.

Social Media 212

Social Media Media Startup Curation 212

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. So it's definitely still popular. So they've got the breadths that, you know, I always tell people, you know, your audience is there, it, how many of them are there is up for question, but your audience is on Instagram.

Marketing 99

Marketing Social Media Video Technical Review 99

ConversionXL

NOVEMBER 20, 2014

Definition: You have a 4-step sales funnel on your website. We all have a sincere desire to understand how our UI is supporting conversion — or what obstacles or barriers exist. I reached out to fellow conversion optimization people, and asked them how they are going about qualitative research. User testing.

Conversion 120

Conversion eCommerce Audience Analytics 120

Both Sides of the Table

OCTOBER 19, 2014

So this was definitely an introduction I was going to take. If you can engage massive online audiences they will come en masse to bigger budget theatrical releases. and had several phone conversations after that. And they had some first-hand knowledge to be able to assert this.

Technical Review 373

Technical Review North America Los Angeles Cofounder 373

YoungUpstarts

JUNE 29, 2017

Yes, when it comes to effectively reaching an audience with quality contents, even big budget marketing teams can fall short of the achievement of many smart content marketers in startups. The quality of posts apart, you need to ensure quality partnerships, influencers, and audience. Remember the following things.

Small Business 212

Small Business Marketing Technical Review Social Media 212

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Fatiguing your audience. Not speaking to your target audience.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. BSquared.media. Like this show?

Social Media 98

Social Media Conversion Media Artificial Inteligence 98

Genuine VC

MARCH 14, 2012

The Kinect platform is a building block which isn’t an end in and of itself, but rather it by definition needs other components. In the past month or two, it’s become especially salient to me that the release of the Microsoft Kinect Developer Platform last summer is something fundamentally game-changing.

Search 211

Search Boston Seed Stage Seattle 211

Duct Tape Marketing

AUGUST 30, 2024

If I were to give marketing strategy an emotional definition, it's how you will place the flag in the sand to say, “Here's how we're going to dominate.” Messaging: Shift the conversation from what you sell to how you solve their biggest headaches. Building a Customer Strategy After the sale, the real work begins.

Marketing 92

Marketing Retention Algorithm Advertising 92

The Startup Magazine

JUNE 1, 2019

The goal with website design is to keep the audience you are selling to in mind and design your site to answer their needs. This is true when it comes to your content pages, but it’s also true when it comes to landing pages, which need to be designed to drive maximum conversions. You Aren’t Getting Many Conversions.

Social Media 128

Social Media Web Development Web eCommerce 128

ConversionXL

OCTOBER 31, 2014

But the one thing Google Analytics doesn’t know right out of the box is your business and the definition of a successful transaction or interaction on your website. Armed with these details, you can making more educated decisions about how to serve your audience. You know, like this home page! Quick Facts About Segments.

Analytics 134

Analytics Software Review eCommerce Conversion 134

Duct Tape Marketing

JULY 19, 2024

Our conversation provides practical tips for integrating the “Thoughtfully Fit” principles into your daily leadership practices. Is this audience, do they believe me and all that? But I'll just say for the benefit of your audience here today, that's why the core is what it is. Darcy Luoma (07:07): Absolutely.

Leadership 91

Leadership Framework Agile Campaign 91

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. need to know your audience so deeply. It's like bringing lightness. It's not easy.

Video 71

Video Audience Lean Campaign 71

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. Since most online users don’t go past the first page of Google search engine results, you’ll definitely want to ensure your web pages rank on the first page for related key word searches. Provide A Mobile Responsive Experience. But that won’t be enough.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Wistia’s analytics can help connect the dots between video consumption and conversions.

Hosting 127

Hosting Video Technical Review Software Review 127

The Startup Magazine

MARCH 23, 2018

If you are not very familiar with how to update the content on your website, you should definitely consider redesigning it. Focusing on the flaws and determining the right parameters like conversions and the average duration of a visit can help resolve the problem areas. You do not know how to update the content of your website.

eCommerce 91

eCommerce Analytics SEO Architecture 91

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . Predict future customer needs and improve personalization through historical data to increase conversion rates. Here’s what you’ll get: Precise targeting to find the fight prospects and grow your subscriber list through subscription forms, custom audiences, and more. Here’s what you’ll get: .

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

JULY 22, 2020

No matter what we tried, we couldn’t get the conversion rate above 4%. Our conversion rate went from that stubborn 4% to 15%! Your sales and marketing alignment should center on four priority steps: Define and understand your target audience. Create core messages to speak to your target audience. Yes, calling them.)

Sales 90

Sales Cost Marketing Audience 90

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

OCTOBER 5, 2016

before visitors have time to suffer through friction and other “conversion killers” When conducting quality assurance, frequently referred to as QA, you’ll work closely with the development team to ensure everything looks and works correctly on all relevant devices and on all relevant browsers.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

The Startup Magazine

AUGUST 20, 2019

Perfect Audience. Knowing your audience is a sure way to expand your business and increase sales. That’s what the Perfect Audience is good for. No marketing strategy will work if the content you deliver doesn’t bring value to the audience. It is definitely a must-have tool for every marketer!

Marketing 100

Marketing Campaign Audience Email 100

ConversionXL

JULY 22, 2021

This can increase bounce rate and hurt conversions. Home > Resources Resources > Conversion rate optimization guide Conversion rate optimization guide > How to Write Copy That Sells Like a Mofo by Joanna Wiebe. Optimization” in the above image links off to CXL’s conversion rate optimization guide.

Technical Review 162

Technical Review SEO Software Review XML 162

Hunter Walker

NOVEMBER 16, 2020

Kristen Anderson , CEO/co-founder of Catch Benefits , was one of the people in my responses asking me to look at my post through this lens, and she was also generous enough to agree to have a conversation with me about it, that we could share as an update to the original post. Have they definitely de-risked every part of their business?

Founder 134

Founder Cofounder Metrics Technical Review 134

Duct Tape Marketing

MAY 24, 2023

Key Takeaway: It’s important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. um, I, I would say video's definitely not going anywhere. Andrew Barlos (05:05): Definitely, uh, uh, the big boys haven't gone anywhere.

Social Media 95

Social Media Media B2B B2C 95

ConversionXL

MAY 27, 2022

For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. But whether you’re going after one account or an audience of millions, the goal of demand generation campaigns remains the same: to build awareness and interest in your product or services.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Even though design is just one part of the conversion puzzle, it’s an important element of overall CRO success.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

AUGUST 30, 2019

Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. Suffice to say it’s important for more than just conversion optimization, and is a pretty low-hanging fruit on your ecommerce site. Most product descriptions are awful.

Product 127

Product Technical Review eCommerce Trinidad 127

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. After all, they’ve already been definite business boomers. Thanks to Shad Elia, New England Home Buyers ! #2-

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

JULY 3, 2014

Think customer personas – those detailed representations of the different segments of your target audience. Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. Real World Conversion Stories. Image via Bigstockphoto.com.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. Developing a cohesive strategy: think about opportunities before, during, and after conversion. 2 Turning captivation into a conversion. Especially in this new era of GDPR.

Developer 133

Developer Marketing Software Review Technical Review 133

Duct Tape Marketing

MAY 22, 2018

Helpful tips to get to that desired spot include: Knowing and addressing your audience’s intent. They are at the core of your content strategy and help you identify and respond to audience intent. Additionally, when people use voice search, they’re typically more conversational than when they type terms into a search box.

Search 78

Search SEO Engineer Mobile 78

Hearpreneur

JANUARY 15, 2021

Bespoke by definition means made for a particular user/customer. I wanted my company name to be a clever play on words, elicit conversation about our specialty which is GIFs, and reflect that we’re not afraid to break the rules and do things different aka reimagine how photo booths can be used as a marketing tool for brands.

Naming 143

Naming Entrepreneur Mexico Cofounder 143

Duct Tape Marketing

JUNE 6, 2024

During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity.

Lead Generation 91

Lead Generation Networking PR B2B 91

ConversionXL

APRIL 21, 2020

Many conversion optimization efforts fall toward one end of the time-to-value and time-to-implement axes. In short, Gerda Vogt summarizes, “Look for an easy UX fix as close to the conversion as possible.”. Original Research] User Generated Reviews: Do They Affect Conversions? The lift you get depends on your starting point.

eCommerce 72

eCommerce Technical Review Analytics Conversion 72