Both Sides of the Table

APRIL 12, 2018

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Jamie understood the mass-market appeal and the massive audience he could reach going on the show.

Security 247

Security Los Angeles Silicon Valley Video 247

ConversionXL

OCTOBER 7, 2021

To do that, research your target audience and build out customer personas. CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . Researching your audience. This means it is less likely you’re going to be able to differentiate on features and stand out on price.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences.

Technical Review 133

Technical Review Marketing Software Review Audience 133

abovethecrowd.com

OCTOBER 1, 2013

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Basic conversion is easy to understand. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

FEBRUARY 3, 2014

So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. I''m ignoring the many small companies that have done well on YouTube, building businesses and audiences from scratch. Audiences, Relationships, and You(Tube). Because of YouTube.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not. How you present information on your website frames the conversation that takes place beyond it.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. 18- Conversational marketing. COVID has caused them to completely reconsider their model.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165

The Startup Magazine

JANUARY 24, 2024

However, understand that smart consumers can easily differentiate between fake reviews and authentic ones. A key aspect of this optimization involves taking a mobile-first approach to web design and content creation You can improve your web rankings, conversion rates, and user experience with a mobile-friendly website.

Customer 148

Customer Social Media Retention Software Review 148

ConversionXL

MAY 27, 2022

More conversions? Which sources drive the most traffic to your website from your target audience? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Get in front of as many audiences as you can. The message.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

JULY 6, 2017

Why You Must Optimize for Conversions Before Awareness written by Guest Post read more at Duct Tape Marketing. When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. In other words, conversion marketing pertains to the bottom of your sales funnel.

Conversion 77

Conversion Software Review Email Reputation 77

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Growth marketers can then use audience segmentation and multivariate testing to understand what resonates best with different sub-segments, informing more personalized communication. The results? What is the point of diminishing returns? Image source.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Do consumers know who you are?

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6%

Audience 156

Audience Video Software Review Conversion 156

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Bots should be able to join chats with you and friends, and weigh in or spark discussions.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

The Startup Magazine

APRIL 22, 2024

In the interconnected digital landscape, a single recommendation from a loyal client can ripple across social networks, reaching a vast audience. Conversely, retaining existing clients proves to be a more cost-effective endeavor. In an ecosystem inundated with competing alternatives, loyalty emerges as a potent differentiator.

Retention 148

Retention Reputation Startup Social Network 148

ConversionXL

JULY 16, 2021

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators.

Audience 127

Audience Framework Differentiation Software Review 127

ConversionXL

FEBRUARY 17, 2021

And none of this enables marketers to target existing audiences, like cart abandoners. These user groups could come from a “user list,” “remarketing list,” “custom audience,” or “behavioral market segment.” The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API. Image source ).

Caching 140

Caching Algorithm Advertising Metadata 140

ConversionXL

MAY 25, 2016

increase in conversion rates. On-site and off-site user generated reviews both matter, and they both influence each other when it comes to conversions. In fact, Reevo found that the quantity of reviews alone correlates strongly with conversion rates: Image Source. At least in theory, it promotes meritocracy.

Software Review 80

Software Review Conversion Video SEO 80

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

The Next Web

SEPTEMBER 15, 2013

The majority of the non-technical conversations in the API industry seem to be focusing on terms like “API strategy” and “API economy.” They should not be trying to generate new revenue streams or reach new audiences through such programs. The key to a successful API program is to know your audience. The problem: “API Strategy”.

API 135

API Audience Dividend Programming 135

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. need to know your audience so deeply. It's like bringing lightness. It's not easy.

Video 70

Video Audience Lean Campaign 70

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. Depending on the overlap between our audiences, I may have to solve the same problems in the future, so it’s good to learn from others.”.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

SEPTEMBER 9, 2021

Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy. Is our audience demographic using it? On Twitter , it’s laid back to suit the B2C, creative audience segment.

Social Media 142

Social Media Media Developer Marketing 142

Startup Lessons Learned

NOVEMBER 27, 2013

Our fall webcast series concluded on a high note with three extraordinary conversations about the origins and implications of Lean Startup. The conversation also turned to a subject on everyone’s mind the last month or so--the healthcare.gov website. The conversation centered around a few key topics: customers, bureaucracy, and MVP.

Lean 165

Lean San Francisco Cofounder Programming 165

Up and Running

NOVEMBER 1, 2017

SEO is a set of practices that help search engines classify your site so your audience can find your website. How do you differentiate yourself? The solution to this is to extract the keywords from that description that are relevant to your audience and then put your own take on it. How would you differentiate them?

Product 101

Product SEO Search Engineer 101

ConversionXL

NOVEMBER 27, 2018

These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought. While a thank you message may be easier to implement (it’s one less page to design), it has drawbacks: Users are left on a conversion page that’s stripped of navigation and calls to action. Visitor thanked.

Technical Review 133

Technical Review eCommerce Email Software Review 133

ConversionXL

JUNE 30, 2021

These come from speaking and listening to your audience , and successfully differentiating your brand. Stripe is a company that knows its target audience—and its USP reflects this. Because they know their target audience. When crafting your USP, listen to the conversations taking place in your industry.

Audience 149

Audience API Software Review America 149

ConversionXL

FEBRUARY 3, 2022

Your audience is aware of and has accepted your product. An effective value proposition must be relevant to the problem or situation your target audience experiences, and it must be benefit-led. It should also act as a differentiation tool. Measure click-through rate and landing page conversions. Customer service.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 5, 2016

before visitors have time to suffer through friction and other “conversion killers” When conducting quality assurance, frequently referred to as QA, you’ll work closely with the development team to ensure everything looks and works correctly on all relevant devices and on all relevant browsers.

Technical Review 104

Technical Review Software Review Mobile Analytics 104

Hunter Walker

MAY 17, 2024

Specifically, we thought that if you could use piles and piles of data to figure out which phrases, structures, and other linguistic characteristics performed the best with real audiences, then you could expose that data to help people write stuff that performed better. I love working with customers to support them in meeting their goals.

Cofounder 127

Cofounder Founder Technical Review Seattle 127

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. The goal is to create products that meet but exceed the expectations of your audience. Investing in UI design can also help differentiate your product in the SaaS market.

Design 105

Design Product Churn Rate Architecture 105

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). So be sure to make a free user account and participate in the offline conversation there. One is find yourself an audience and a marketplace and that’s something you can start doing within a week.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

ConversionXL

MARCH 10, 2013

Conversion boost. Neuromarketing research tells us that differentiating our claims is the key to talking to the old brain, the decision making part of our brain. Your copy needs to match the conversation in your customer’s mind. Conversion Boost. Conversion boost. Conversion Frameworks and Why They Matter.

Framework 119

Framework Technical Review Conversion Advertising 119