Startup Professionals Musings

OCTOBER 2, 2018

Traditional marketing hype won’t get you the attention you need. Today’s audience is looking for something more creative, more visual, engaging, and interactive. You need to hone your design and tone, taking a strategic approach to establish brand recognition in your marketplace, all while keeping your target audience on top of mind.

Marketing 240

Marketing Viral Channel Metrics 240

The Startup Magazine

OCTOBER 15, 2018

It is a set of custom marketing strategies you need to engage in to ensure that your product identifies, attains, retains and grows its demographic. Content Marketing Basics. Content marketing is a marketing method that involves disguising the direct marketing of a product to an audience.

Marketing 153

Marketing Social Media Campaign Startup 153

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. conversion rate.

Retention 48

Retention Email eCommerce Software Review 48

Both Sides of the Table

AUGUST 3, 2009

In today’s “attention deficit” economy you need PR more than ever and this doesn’t come through press releases but rather a continued, authentic conversation.&#. I have seen Ian Rogers speak before and when he does he usually has the audience on the edge of their seats. In the afternoon we had a corker of panel.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

YoungUpstarts

MAY 24, 2012

Start in places where conversations are already happening. Use mass communications to amplify to a wider audience. Invent ownable media in online and offline channels to continue the conversation. . Invent ownable media in online and offline channels to continue the conversation. Recruit your most outspoken advocates. -

Social Media 145

Social Media Channel Curation PR 145

ConversionXL

MAY 27, 2022

Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. The podcast is just one part of their content marketing strategy.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Duct Tape Marketing

FEBRUARY 5, 2025

During our conversation, Matthew shared actionable insights on how businesses can improve cold outreach by focusing on personalized, value-driven engagement rather than mass-email tactics.

Lead Generation 46

Lead Generation B2B Cofounder Campaign 46

YoungUpstarts

NOVEMBER 7, 2016

Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. If you want to reach a wider audience, physical advertising is simply a must. Business cards are incredible tools in the hands of clientele.

Marketing 124

Marketing Advertising Distribution Reputation 124

ConversionXL

MAY 3, 2017

This article will outline some of the lowest hanging fruit in terms of audience targeting. Why Facebook Custom Audiences Is The First Step. On the surface, Facebook campaigns have 3 components: Audiences. Offer a message that speaks directly to each audience. Facebook’s Custom Audiences feature has many options.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

DECEMBER 13, 2018

Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation. Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g.

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

JANUARY 30, 2012

It now has a specific audience and a purpose. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. I would like an alert when goal conversion rate for any day is greater than 25%. Try to look at your top 25 campaigns and compare conversion rate. Known unknowns. Pretty cool.

Analytics 146

Analytics Metrics API Web 146

Up and Running

JUNE 20, 2011

One of the best ways to bolster any business plan is to dedicate a sizeable portion of the marketing section to describing how the company will thrive through the application of the most effective strategy, the one which provides the highest Return on Investment of all: email marketing. Return on Investment.

Business Plan 91

Business Plan Email Marketing Social Media 91

crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. Not a bad way to measure conversions of a very different sort. But what we don’t do is treat that little 2″x3.5″

Lean 112

Lean Marketing Public Relations Small Business 112

Up and Running

SEPTEMBER 13, 2021

In addition to their movements, understanding who your site visitors are also helps ensure that you are reaching out to your target audience. That makes it an essential driver of your web marketing strategy and the management of your website. After a while, you will see which ones have the biggest active audience.

Analytics 93

Analytics SEO Channel Search 93

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. And then get busy working on boosting your lead conversions through email marketing. Take a look. Use one strong CTA.

Email 70

Email Customer Marketing Campaign 70

YoungUpstarts

DECEMBER 7, 2017

Some companies credit the use of Wi-Fi analytics and automated marketing services for their recorded success. These companies began by collecting customer emails, and then directly marketing to each customer using insights gained from the customer shopping behavior. Create touchpoints to help you reach out at the right moment.

Marketing 124

Marketing Analytics Campaign Email 124

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. Primarily because we don't live in a let's buy prime time television ads on all three channels and reach 98% of the audience world any more. We have to do Email Marketing. We have to do Search Engine Optimization. We have to do Paid Search.

.Net 120

.Net Campaign Channel Analytics 120

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Duct Tape Marketing

OCTOBER 27, 2017

Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. Get more responses to direct mail. Why texting works. What if they’re not?

Marketing 60

Marketing Redemption Channel SMS 60

ConversionXL

MARCH 29, 2016

So what the authors really mean here is ‘customer-centric’ What kills conversions is being too self-centered about your company and features. As the authors write , “this stimulus explains why 100 percent of your message as a seller should focus on your audience, not on you. People care more about what you can do for them.

B2B 48

B2B Framework Audience Advertising 48

Duct Tape Marketing

JANUARY 20, 2022

You have a lot of conversations, you bring people in to try stuff in your laboratory, so to speak. And what we do is we take existing marketing and we'll run tests on it against survey groups and audiences that don't, they're not told, you know, you're being tested. So this book is around managing those elements of mark.

Marketing 95

Marketing eCommerce Audio Networking 95

VC Adventure

FEBRUARY 23, 2010

VCIR Launches 20 Promising Companies/Page 2 · Cool Energy is an energy technology company that has developed a 100% clean conversion engine that transforms heat to electrical power for solar-based combined heat and power home applications and for waste heat recovery. TopSchool, Inc. More information can be found at www.vcirwinter.com.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

VC Adventure

FEBRUARY 23, 2010

Cool Energy is an energy technology company that has developed a 100% clean conversion engine that transforms heat to electrical power for solar-based combined heat and power home applications and for waste heat recovery. Clementine Arts markets the first full line of natural art supplies for children. TopSchool, Inc.

Venture Capital 52

Venture Capital Colorado Mezzanine Wyoming 52

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional.

eCommerce 90

eCommerce Email Conversion Marketing 90

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 49

Social Media Media Framework Advertising 49

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. Once you perfect the strategy, conversions will soar. How Important Is Email Marketing in eCommerce? There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best?

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

OCTOBER 30, 2019

I’m glad you asked, and glad you mixed it up a little bit with content marketing in the beginning because it’s not content marketing and it’s a good thing to emphasize that. But contact marketing is a, it’s a fusion of marketing and selling. John Jantsch: Yes. Stu Heinecke: Yeah.

Marketing 50

Marketing Campaign Naming Sales 50

Up and Running

FEBRUARY 23, 2016

Within just one yield, you’re out of business and all because you didn’t know where your target audience was located, or what their values were. If you’d taken the time to do your market research, you would have learned there was no demand for passion fruit in Florida. Although based in the U.K., The slightly messier U.S.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Duct Tape Marketing

MAY 9, 2017

Great to be with you again and great to be with your audience again. John: So I guess I’ll start off with because you write so much about local digital marketing, local search stuff. David thanks for joining me. How’s that? David: That’s pretty good. Thanks John.

Search 46

Search Technical Review SEO Small Business 46

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. The purpose of conversion optimization is to drive action – to influence prospects to click “buy.” When Fear Drives Conversions. In conversion optimization, this often takes the form of offering things for “free.”

Campaign 48

Campaign Texas Conversion Non-Compete 48

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon.

B2B 48

B2B Audience North America Boston 48