Remove Audience Remove Conversion Remove Kansas
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123
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The Future of Small Business SEO (Hint: It’s About Content)

Duct Tape Marketing

Blogging not only helps to establish your company as an authority, but it’s also proven to increase website traffic conversion rates. In terms of small business websites, blogging represents both the biggest opportunity and the biggest challenge. Most importantly, blogging is the best way to add high quality, relevant content to your website.

SEO 78
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SXSW Pitch Finalist: Quicc

Austin Startup

The Forrest Four-Cast: January 31, 2020 Make video captioning easier and better in a world where audiences now watch extensively without sound. That’s the mission of Quicc , launched in 2019, in Wichita, Kansas. Tell us your favorite thing about being in Wichita, Kansas. Quicc co-founders Jason Toevs and Mike Mathia.

Wichita 62
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How To Create A Brand Name For Your Company

Duct Tape Marketing

And so they could call themselves Kansas city power and light. But now that they've joined forces and they're no longer sort of the monopolistic utility, Kansas city power and light now ever G a V E R G Y. And I think it's the worst name in the world. Or they'll email 10 ideas to their friend and say, pick the best one.

Naming 87
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Personalize Employee Benefits By Granting The Right To Choose

Duct Tape Marketing

The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of Kansas City as a tech hub for health benefits innovation. Kansas City is a growing hub for health tech innovation. I'm in Kansas City, the average market has 68 to 133 plans to choose as an individual.

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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

I speak to one specific audience and I solve the one specific problem,” versus trying to be all things for all people. Grant Baldwin: Meaning, John, if you and I were going to go, we’re looking for a good steak dinner, we could … Actually, you’re up in the Kansas City area. I serve this audience in this way.

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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

And you are based in Kansas city? John Jantsch: I am in Kansas City, Missouri. They want to drive conversion, they want to drive the sales closure. From my perspective, if that’s the case there should be a very honest conversation between sales and marketing. So Pam, thanks for joining me. Pam Didner: My pleasure.

Sales 60