Duct Tape Marketing

JUNE 5, 2018

You need to instill confidence in your audience. Educate and inform – Help your audience understand what their problems and challenges actually are and how to solve them. Speak to your specific audience. It confuses your audience more often than not because they don’t understand what you’re saying.

Kansas City 78

Kansas City Kansas Audience Differentiation 78

Duct Tape Marketing

SEPTEMBER 3, 2019

The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? You understand now what your audience wants, it’s time to create content that gives them just that. Turn to Auto-Suggest.

Kansas City 78

Kansas City Search Semantic Kansas 78

Duct Tape Marketing

DECEMBER 19, 2017

In essence, online reviews are modern day referrals, so having a plethora of them readily available for your audience to see is a great way to stand out from your competitors. For example, if you’re a remodeling contractor in the Kansas City area, you’d want to get good reviews on HomeAdvisor. They happen.

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Search Kansas City Kansas SEO 78

Duct Tape Marketing

JANUARY 7, 2020

I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. There are a number of technical elements to consider when it comes to building out a campaign—from bid strategy to identifying audiences—not to mention the creative side of crafting your ad content.

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Search PPC Kansas City B2C 76

Hearpreneur

JANUARY 21, 2017

What I learned about storytelling and engaging an audience in that role as a journalist propelled me to create a different kind of marketing agency, one staffed by journalists who really focused on telling our clients’ stories online. That exit conversation was memorable. My last position was with CNN.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. It's gonna be a fun conversation. We'd have a great conversation. Credibility marketing is being seen by your odd audience as trustworthy. You'd meet with me.

Differentiation 100

Differentiation Audio Programming Non-Compete 100

Austin Startup

FEBRUARY 5, 2019

The Forrest Four-Cast: February 5, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. Louis and Kansas City in the “silicon prairie.” It allows you to peer around the corner to see what’s ahead.

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St. Louis Startup Kansas City DC 49

Duct Tape Marketing

FEBRUARY 17, 2020

How do you reach the right audience? But that came out of a conversation that I was having with a buddy and when I started the business, he was asking like, “Who are you really trying to be a hero to here?” But because I had a podcast, they were open to sitting down and having a conversation with me. Back to Podcast.

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Conversion Audio Kansas City Audience 73

Duct Tape Marketing

JULY 10, 2015

Instead of creating one opt-in offer for each audience, we created multiple opt-ins, each with their own specific landing page. For example, Our landing page for the Founders Club targets an elite group of Kansas City businesses who benefit from choosing HipHire early. Blog Content and Community. photo credit: pexels.com.

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Kansas City Social Media Kansas Mobile 28

Duct Tape Marketing

MAY 30, 2017

John: So are you in Kansas City today or are you in Columbia? Lewis and Kansas city where are offices are but as crazy as it is, I’m typically in San Francisco, LA, New York or on a plane so it’s just great to be home where my wife and kids are. John Hall: It’s great to be here.

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Kansas City Kansas Cofounder Distribution 39

Duct Tape Marketing

APRIL 17, 2019

And so that’s one of the things that really attracted me to want to have this conversation today. It is surprising to me when I ask my audiences, “Tell me about the best service you’ve ever received?” And yet for every audience, it’s a new show. Donna Cutting: Yeah, that’s absolutely right.

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Customer Ruby North Carolina Kansas City 65

Duct Tape Marketing

MAY 23, 2017

You know, even with multiple streams of income within one business is a difficult thing to fragment your attention, not to mention if you have two sets of audiences and two sets of products and services and those kinds of things. Carrie: Yeah that’s a daily conversation with myself thank you for that. Carrie: Okay go ahead.

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Kansas City Social Media Alabama Audience 60

Duct Tape Marketing

NOVEMBER 20, 2019

So, it’s kind of fun to interview somebody in Kansas City. It kind of segways into another conversation, which is, “What about my son taking over? Chad Peterson: Well, I represent the seller but… And in 95% of the case… and I don’t even want to give your audience that label.

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Chad SBA Kansas City Australia 52

Duct Tape Marketing

SEPTEMBER 13, 2017

And I have four daughters, and I actually used to write a column for the local paper, the Kansas City Star, and it was just kind of supposed to be funny parent-kid stuff. They were really almost stand up comedy, which I absolutely loved, but I was curious if that was even a conversation. John Jantsch: Yeah, okay.

Nashville 66

Nashville Florida Reputation Kansas City 66

Brandanew

JANUARY 8, 2016

These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! Are you reaching the right audience? Who is looking at your content? Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

MAY 10, 2023

And maybe your audience. I mean, we're wired as humans to maybe not think that way, but I think if you just like put a big sticky note there and just, you know, really start it that way, I think people would find that, uh, it would change everything about the conversations they're having in general. for the audience.

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Audio United States Framework Kansas City 86

Duct Tape Marketing

AUGUST 21, 2019

John Jantsch: You also have the distinction of being one of those very few Kansas City guests that I end up having on the show, so I always love that. There’s a little, there’s a little bar cafe in Kansas City in Westport called Ca Va, and I’ll give them a great shout out. Looking forward to it.

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Kansas City Kansas Technical Review Conversion 58