Remove Audience Remove Conversion Remove Kansas City
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The Future of Small Business SEO (Hint: It’s About Content)

Duct Tape Marketing

Blogging not only helps to establish your company as an authority, but it’s also proven to increase website traffic conversion rates. In terms of small business websites, blogging represents both the biggest opportunity and the biggest challenge. Most importantly, blogging is the best way to add high quality, relevant content to your website.

SEO 77
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How To Create A Brand Name For Your Company

Duct Tape Marketing

And so they could call themselves Kansas city power and light. But now that they've joined forces and they're no longer sort of the monopolistic utility, Kansas city power and light now ever G a V E R G Y. And I think it's the worst name in the world. Or they'll email 10 ideas to their friend and say, pick the best one.

Naming 89
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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

And you are based in Kansas city? John Jantsch: I am in Kansas City, Missouri. They want to drive conversion, they want to drive the sales closure. From my perspective, if that’s the case there should be a very honest conversation between sales and marketing. So Pam, thanks for joining me.

Sales 60
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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

I speak to one specific audience and I solve the one specific problem,” versus trying to be all things for all people. Grant Baldwin: Meaning, John, if you and I were going to go, we’re looking for a good steak dinner, we could … Actually, you’re up in the Kansas City area. Is it Q something?

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Small Business Marketing Insights for 2020

Duct Tape Marketing

But beyond that, the format appeals to the needs and sensibilities of a modern audience. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City. But beyond that, the format appeals to the needs and sensibilities of a modern audience. So podcasting is a great way to build relationships.

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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

What I learned about storytelling and engaging an audience in that role as a journalist propelled me to create a different kind of marketing agency, one staffed by journalists who really focused on telling our clients’ stories online. That exit conversation was memorable. My last position was with CNN.

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Must-Have Website Elements for Professional Services

Duct Tape Marketing

You need to instill confidence in your audience. Educate and inform – Help your audience understand what their problems and challenges actually are and how to solve them. Speak to your specific audience. It confuses your audience more often than not because they don’t understand what you’re saying.