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Blogging not only helps to establish your company as an authority, but it’s also proven to increase website traffic conversion rates. In terms of small business websites, blogging represents both the biggest opportunity and the biggest challenge. Most importantly, blogging is the best way to add high quality, relevant content to your website.
And so they could call themselves Kansascity power and light. But now that they've joined forces and they're no longer sort of the monopolistic utility, Kansascity power and light now ever G a V E R G Y. And I think it's the worst name in the world. Or they'll email 10 ideas to their friend and say, pick the best one.
And you are based in Kansascity? John Jantsch: I am in KansasCity, Missouri. They want to drive conversion, they want to drive the sales closure. From my perspective, if that’s the case there should be a very honest conversation between sales and marketing. So Pam, thanks for joining me.
I speak to one specific audience and I solve the one specific problem,” versus trying to be all things for all people. Grant Baldwin: Meaning, John, if you and I were going to go, we’re looking for a good steak dinner, we could … Actually, you’re up in the KansasCity area. Is it Q something?
But beyond that, the format appeals to the needs and sensibilities of a modern audience. An interesting anecdote for you: I did a search the other day for a plumber in KansasCity. But beyond that, the format appeals to the needs and sensibilities of a modern audience. So podcasting is a great way to build relationships.
What I learned about storytelling and engaging an audience in that role as a journalist propelled me to create a different kind of marketing agency, one staffed by journalists who really focused on telling our clients’ stories online. That exit conversation was memorable. My last position was with CNN.
You need to instill confidence in your audience. Educate and inform – Help your audience understand what their problems and challenges actually are and how to solve them. Speak to your specific audience. It confuses your audience more often than not because they don’t understand what you’re saying.
The Forrest Four-Cast: January 31, 2020 Make video captioning easier and better in a world where audiences now watch extensively without sound. That’s the mission of Quicc , launched in 2019, in Wichita, Kansas. Quicc co-founders Jason Toevs and Mike Mathia. Tell us about something you love.
These are effective tools to use, for example, if you notice that people are liking the post but for some reason not clicking through to the link – then you can determine what you need to do to achieve that conversion! Are you reaching the right audience? Who is looking at your content? Tool 4: Buffer.
In essence, online reviews are modern day referrals, so having a plethora of them readily available for your audience to see is a great way to stand out from your competitors. For example, if you’re a remodeling contractor in the KansasCity area, you’d want to get good reviews on HomeAdvisor. They happen.
The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in KansasCity,” right? You understand now what your audience wants, it’s time to create content that gives them just that. Turn to Auto-Suggest.
I recently did a search for a local business: I Googled plumbers in my hometown of KansasCity. There are a number of technical elements to consider when it comes to building out a campaign—from bid strategy to identifying audiences—not to mention the creative side of crafting your ad content.
How do you reach the right audience? But that came out of a conversation that I was having with a buddy and when I started the business, he was asking like, “Who are you really trying to be a hero to here?” But because I had a podcast, they were open to sitting down and having a conversation with me. Back to Podcast.
Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. It's gonna be a fun conversation. We'd have a great conversation. Credibility marketing is being seen by your odd audience as trustworthy. You'd meet with me.
The Forrest Four-Cast: February 5, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. Louis and KansasCity in the “silicon prairie.” It allows you to peer around the corner to see what’s ahead.
John: So are you in KansasCity today or are you in Columbia? Lewis and Kansascity where are offices are but as crazy as it is, I’m typically in San Francisco, LA, New York or on a plane so it’s just great to be home where my wife and kids are. John Hall: It’s great to be here.
And so that’s one of the things that really attracted me to want to have this conversation today. It is surprising to me when I ask my audiences, “Tell me about the best service you’ve ever received?” And yet for every audience, it’s a new show. Donna Cutting: Yeah, that’s absolutely right.
You know, even with multiple streams of income within one business is a difficult thing to fragment your attention, not to mention if you have two sets of audiences and two sets of products and services and those kinds of things. Carrie: Yeah that’s a daily conversation with myself thank you for that. Carrie: Okay go ahead.
Instead of creating one opt-in offer for each audience, we created multiple opt-ins, each with their own specific landing page. For example, Our landing page for the Founders Club targets an elite group of KansasCity businesses who benefit from choosing HipHire early. Blog Content and Community. photo credit: pexels.com.
And I have four daughters, and I actually used to write a column for the local paper, the KansasCity Star, and it was just kind of supposed to be funny parent-kid stuff. They were really almost stand up comedy, which I absolutely loved, but I was curious if that was even a conversation. John Jantsch: Yeah, okay.
So, it’s kind of fun to interview somebody in KansasCity. It kind of segways into another conversation, which is, “What about my son taking over? Chad Peterson: Well, I represent the seller but… And in 95% of the case… and I don’t even want to give your audience that label.
And maybe your audience. I mean, we're wired as humans to maybe not think that way, but I think if you just like put a big sticky note there and just, you know, really start it that way, I think people would find that, uh, it would change everything about the conversations they're having in general. for the audience.
John Jantsch: You also have the distinction of being one of those very few KansasCity guests that I end up having on the show, so I always love that. There’s a little, there’s a little bar cafe in KansasCity in Westport called Ca Va, and I’ll give them a great shout out. Looking forward to it.
The conversation also touches on the challenges female CEOs face in the insurance industry and the unique advantages of KansasCity as a tech hub for health benefits innovation. KansasCity is a growing hub for health tech innovation. Key Takeaways: ICHRAs provide employees with more choice in health benefits.
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