Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Before you start spending money and time being a user, you need to understand how it can help you and your business. Not having a social media policy. But simply jumping in is not enough.

Social Media 212

Social Media Media Startup Curation 212

Women Entrepreneurs Can

APRIL 5, 2019

The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event. If you are a small business looking to make this happen, here are the strategies you need to make this happen. Have Intent.

Small Business 40

Small Business Marketing Social Media Hosting 40

Up and Running

DECEMBER 31, 2019

Even people who don’t usually interact with digital media have heard of shows like This American Life, Serial, and Planet Money. There’s a show for every niche because there are always audiences waiting for content that aligns with their interests. Join The Conversation. It’s clear that podcasting is here to stay.

Small Business 79

Small Business Audio Software Review Hosting 79

ReadWriteStart

MAY 24, 2023

You can run ads, post on social media, or even go old-school and hand out flyers. Not only do these sites help you reach a wider audience, but they help people find your app more easily. Getting on a relevant website can have pages that feature and show off your awesome business. Best of all.

Technical Review 126

Technical Review Software Review Startup Artificial Inteligence 126

Gust

NOVEMBER 7, 2011

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Before you start spending money and time being a user, you need to understand how it can help you and your business. Not having a social media policy. But simply jumping in is not enough.

Social Media 125

Social Media Media Startup Curation 125

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. The video above is a replay of a recent live webinar I conducted. Strategy First.

Search 69

Search Engineer Small Business SEO 69

Up and Running

NOVEMBER 1, 2016

As my series on using social media marketing platforms to market your small business comes to a close (check out past installments on Facebook, Twitter, Instagram, Pinterest, and LinkedIn ), we arrive at what is possibly the most niche platform in terms of content: YouTube. With that out of the way, let’s get started.

Small Business 60

Small Business Marketing Channel Social Media 60

Up and Running

DECEMBER 16, 2014

For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” I know that as small business owners and entrepreneurs, we all are time-pressed. Welcome aboard, everyone.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

YoungUpstarts

NOVEMBER 25, 2014

With the right amount of effort and creativity SMBs, and the agencies serving them, can dramatically increase ROI while generating new, ongoing revenue streams through social media that last and grow far beyond the holiday season. Actively engaging on social media with customers and users.

Customer 176

Customer Social Media eCommerce Campaign 176

ConversionXL

JUNE 2, 2022

Within hours, Legere praised the work on social media. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

YoungUpstarts

OCTOBER 17, 2018

Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy. Some social media platforms allow people to follow hashtags. Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. Trending Hashtags.

Small Business 191

Small Business Marketing Social Media Social Network 191

crowdSPRING Blog

MAY 11, 2015

Use Alexa to analyze their website ranking and traffic; use Topsy to better understand their social media presence and strategy; Quantcast can help with analysis of traffic and demographics; and Hubspot’s Marketing Grader can be used to analyze their marketing funnel. Know your audience. What about conversion metrics?

Small Business 48

Small Business Software Review Startup Technical Review 48

YoungUpstarts

APRIL 16, 2018

Sales and marketing is the most important and most powerful department of any corporate or business. The whole business and revenue depends on the sales, marketing and promotion techniques adopted by the companies. It is equally significant for the startups, small businesses and large scale organizations.

Marketing 133

Marketing Entrepreneur Startup Social Media 133

crowdSPRING Blog

JULY 5, 2022

If your small business has experimented with email marketing, you probably crafted your email message, researched your target audience, analyzed data, and personalized your efforts to meet recipients’ preferences. Email testing is one of the best email marketing practices you can implement to grow your business faster.

Email 111

Email Small Business Marketing Metrics 111

Duct Tape Marketing

JANUARY 9, 2014

The Future of Small Business SEO (Hint: It’s About Content) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Phil Singleton – Enjoy! Social media is now a critical component of SEO.

SEO 75

SEO Small Business Kansas City Offshore 75

YoungUpstarts

NOVEMBER 28, 2019

Because of modern technology, social media has become a useful marketing tool for several businesses. With the growing number of people using different social media platforms for interaction, it’s something that most business owners like you should take advantage of if you want to grow your business.

Social Media 221

Social Media Media Viral Channel 221

YoungUpstarts

DECEMBER 3, 2019

Any business knows that an effective marketing strategy has to throw social media into the mix and along with Facebook, Twitter and Youtube, Instagram has become a crucial player. That kind of traction is powerful for any business including small businesses and work-from-home e-commerce sites. It’s prolific.

Small Business 173

Small Business Marketing Social Media Analytics 173

crowdSPRING Blog

DECEMBER 14, 2016

Or you might actually see some early benefits and more conversions (i.e. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. Define Conversions Properly. A conversion is an action that a user performs on your site.

SEO 48

SEO Search Engineer Small Business 48

Up and Running

JUNE 12, 2019

Social media, for one, has potential as a digital tool that more than one-third of internet users turn to when they want to learn more about a product or service. Let’s imagine that you hire a marketer to help generate more leads, but you veer too niche by hiring a social media specialist. Custom websites.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

Up and Running

APRIL 26, 2017

What many small business owners don’t know about using Twitter is how they can take the conversations already happening on the social media platform to get more customers in the door. Follow these four steps of our social media marketing strategy to turn tweets into new customers.

Customer 108

Customer Social Media China Ohio 108

YoungUpstarts

JUNE 13, 2018

Blogging has become a valuable marketing tool for many small business owners, despite that others remain skeptical about its importance. While many entrepreneurs claim they don’t have the time to blog, they may well think differently if they knew just how much it could impact their small businesses. Blog Consistently.

Small Business 127

Small Business Social Media SEO Naming 127

YoungUpstarts

MARCH 19, 2020

Brand promotion: If you can offer a productivity app to your customer, the brand logo being displayed on top automatically promotes the business and creates scopes for business conversion. With a productivity app offered for customers, the business enjoys enhanced traction, engagement and sales.

Small Business 207

Small Business Product Social Media Cofounder 207

YoungUpstarts

FEBRUARY 4, 2019

Usually, we think what differentiates small business vs. large business are their sales figures and number of employees. Being a small business owner you can upgrade the followings technologies at your place. Their marketing plans have to bring adequate conversions to compensate for the expenditure.

Small Business 140

Small Business Differentiation Hosting Security 140

Duct Tape Marketing

JUNE 6, 2024

During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity.

Lead Generation 68

Lead Generation Networking PR B2B 68

Duct Tape Marketing

JUNE 9, 2016

The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing. billion active social media users — nearly 1/3 of the global population. While this eye-popping statistic presents obvious marketing potential, determining how your business can capitalize on it is decidedly less clear.

Social Media 28

Social Media Media Phoenix Channel 28

Hearpreneur

JANUARY 22, 2023

3- Social media Photo Credit: Tom Miller In my professional view, social media will continue to play a crucial role in the digital marketing strategies of successful businesses. Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

The Next Web

FEBRUARY 1, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Innovations in social media and mobile have cultivated an ongoing dialogue and education between consumers and businesses. This post originally appeared on Adknowledge. Marketing is a highly competitive, continually changing field.

Leadership 146

Leadership Marketing Social Media Audience 146

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. Thanks to Bill Elafros, Elafros Consulting / BEAT esports ! #7-Consumers Photo Credit: Daniel Shapiro.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Duct Tape Marketing

DECEMBER 15, 2016

Inspire Positive Conversations Behind Your Back written by Guest Post read more at Duct Tape Marketing. While negative reviews can certainly impact business, it’s second only to having none at all. Develop a list by asking loyal customers to weigh in and share why they frequent your business. Create memorable experiences.

Conversion 28

Conversion Social Media Small Business Media 28

Hearpreneur

JANUARY 26, 2022

Even though many states have reopened following initial shutdowns, some are reimposing restrictions, reigniting fears about cash flow and small business survival. Small firms should strive to capitalize on the new stimulus package, which includes a new PPP [credit]. #3- 13- More social media marketing.

Software Review 127

Software Review Technical Review Artificial Inteligence Entrepreneur 127

Up and Running

OCTOBER 30, 2020

Once your business is up and running and as new customers buy your products, referrals will start rolling in organically. Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations.

eCommerce 152

eCommerce Sales Software Review Canada 152

Duct Tape Marketing

OCTOBER 11, 2023

It’s a rich, untapped terrain for B2B marketing, offering a humanized and community-centric approach that can significantly contribute to business growth. By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement.

B2B 81

B2B Marketing B2C Community 81

Duct Tape Marketing

MAY 8, 2024

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. And I think that's a big challenge for a lot of small business owners. It's just that to-Do List is never ending.

Lean 73

Lean Technical Review ChatGPT Search 73

YoungUpstarts

SEPTEMBER 18, 2017

Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? This is a quintessential role of Social Media Listening. Where social monitoring focuses on quantity, social media listening extensively focuses on quality.

Social Media 200

Social Media Media Marketing Viral 200

Mike Michalowicz

MARCH 22, 2017

Jumping onto a social media platform before you understand it is like ordering dinner off of a menu written in a language you don’t speak. The experience can be the same with social media. Hungry for business, that is. Ask your top clients what social media platforms they visit. Step 2 – Managing Social Media.

Social Media 87

Social Media Media Audience Conversion 87

Duct Tape Marketing

MAY 5, 2016

A Guide to Facebook Video Ads: Can a Small Business Benefit from Them? Although there was a certain dose of resistance during the beginnings, we all got used to the auto-play feature; and business owners agreed that Video Ads were a great opportunity for them to market their brand to the right audience. Definitely!

Video 43

Video Small Business Audience Technical Review 43

Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109