Audience Conversion Product Name 
Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
ConversionXL
JUNE 14, 2021
Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. They developed features with their specific audience in mind. Use these conversations to understand the needs and desires your customers are struggling to fulfil.
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Occam's Razor
JULY 22, 2013
The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!
Up and Running
NOVEMBER 1, 2017
Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. But what if you’re selling generic products, like t-shirts?
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. No keyword-level conversion analysis. How is this in Google's interest?
ConversionXL
FEBRUARY 24, 2014
Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Long story short: don’t do that, it hurts conversions, a lot. Surprise costs down the line make people abandon carts.
Software By Rob
JANUARY 12, 2010
By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.
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