Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” You should be able to convert at least 5-15% of your audience. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture. The next thing that you need to target here are referrals from news agencies, PR firms etc.

Marketing 133

Marketing Social Media B2C B2B 133

Up and Running

DECEMBER 15, 2011

Evolving and revolutionizing is what keeps your customers and audience coming back. Doerhoff has been selected multiple times for the “Digest 50 Award,” representing one of the top 50 CPA firms in the nation. One should never be afraid to transform their product. Innovation does not end with invention.

Missouri 84

Missouri CPA Audience Revenue 84

Up and Running

DECEMBER 15, 2011

Evolving and revolutionizing is what keeps your customers and audience coming back. Doerhoff has been selected multiple times for the “Digest 50 Award,” representing one of the top 50 CPA firms in the nation. One should never be afraid to transform their product. Innovation does not end with invention.

Missouri 62

Missouri CPA Audience Revenue 62

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. You are not rushing the audience to your digital existence.

Metrics 165

Metrics Advertising Marketing Social Media 165

Hearpreneur

SEPTEMBER 16, 2015

When we were deciding what to call our new PR agency we started by writing down a bunch of words that describe what we do, that we felt passionate about. While we were working on the logo it dawned on us that PR was actually uPRoar’s middle name. Thanks to Michael Harris, Uproar PR ! #15 12 – A Friend Helped.

Naming 48

Naming Entrepreneur Haiti Nigeria 48