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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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1- Based on our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. At the launch of the company, the core email community (people with a lot of technical understanding) was our target audience. Photo Credit: Greg Kraios.
Offering social login itself won’t automatically increase conversion rates – you need to provide the products and services your target audience want too – but it does make it easier for the growing number of social login fans to come back to your site. You can segment your audience by interests and commercial intent.
You still need to provide the products and services your target audience wants. Some ecommerce websites might decide against offering social login if their target audience is aged 55 or older—these users are less likely to have social accounts. You can segment your audience by interests and commercial intent.
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