Remove Audience Remove Curation Remove Marketing
article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data).

Video 339
article thumbnail

Retail 4.0 – Tips If Your Retail Business Is Struggling

YoungUpstarts

can make a large impact on your business because, historically, the use of this kind of marketing and digital technology in the e-commerce field could be most utilized by larger retail companies. You want to be able to use social media as a way to connect with your audience. Another way to spread your brand’s presence with Retail 4.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149
article thumbnail

Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

article thumbnail

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156
article thumbnail

Target Marketing: What Is It?

Up and Running

This article is part of our Business Startup Guide —a curated list of our articles that will get you up and running in no time! I assumed that if I opened a business, customers would just show up—no major marketing effort required. Don’t trust Kevin Costner for marketing advice” is probably a good rule of thumb.

Marketing 136
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.