Remove Audience Remove Curation Remove Revenue Remove Social Network
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy.

article thumbnail

10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Powered by cell phones and social networking platforms, we saw revolutions taking place, businesses being transformed and our daily lives made more convenient (if we could tear ourselves away from our Facebook and Twitter updates). eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social Commerce: What It Is, What It Isn’t and Why You Should Care

ConversionXL

Curate and customize your shop’s product catalog. Select the right products for the audience and be aware of product order. Experiment to see what works for you, but remember that Facebook is a social network and not everyone is sold on this social commerce concept, yet. Sell directly from your Page.

article thumbnail

The One-Week Social Selling Action Plan

Duct Tape Marketing

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. When it comes to social selling, the trust advantage you enter with will produce results superior to almost any other strategy.

article thumbnail

Comparing Google’s and Facebook’s grand strategies

The Equity Kicker

The internet and mobile marginalised Microsoft’s dominance of the desktop and improvements in search took away the need for Yahoo’s portal of curated links. The lesson from those businesses is that developments in technology can quickly undermine a company’s core strength.

article thumbnail

5 Marketing Automation Tools to Increase Lead Conversions

Duct Tape Marketing

A good social automation tool like DrumUp can help manage multiple social accounts , and reach and convert more of your target audience. You can also curate content related to your industry, catch influencer attention with #tags and @mentions, and reach a wider audience on social. GetResponse.

article thumbnail

Strategy Roundtable For Entrepreneurs: Guerrilla P.R. & SEO Most Profitable Customer Acquisition Strategies

ReadWriteStart

Raj presented a 3 million total available market of Google App users as his target audience. Nifty idea, but the business model is predicated upon selling merchandise that is curated from affiliate networks like Commission Junction. My sense is the market is not as broad, and most small businesses do not hire very actively.